Open to opportunities

Shiku Njathi

@shikunjathi

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Seasoned marketing professional with expertise in web3 and fintech.

Kenya

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What I'm looking for

I am looking for a role that fosters innovation and collaboration, with opportunities for professional growth and impactful marketing strategies.

I am a seasoned marketing professional with over 10 years of experience in diverse roles, including Head of Marketing and Senior Product Marketing Manager within the web3 and fintech sectors. My career has been marked by a proven track record of spearheading strategic marketing initiatives, conducting thorough market research, and executing multichannel marketing strategies that enhance brand visibility and drive customer engagement.

At AZA Finance, I currently direct comprehensive marketing strategies, focusing on content creation and executive communications. My efforts have significantly improved brand visibility through social media engagement and meticulous ROI analysis. I thrive on fostering cross-departmental collaboration to align brand messaging and execute impactful event activations, all while optimizing digital advertising strategies to generate high-quality B2B leads.

Throughout my career, I have successfully led comprehensive rebranding initiatives and marketing campaigns that have solidified market positions and boosted sales. My expertise in content creation and storytelling, combined with a deep understanding of SEO and digital marketing, allows me to craft compelling narratives that resonate with target audiences and drive results.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

AZA Finance

Feb 2024 - Present (1 year 8 months)

Direct comprehensive marketing strategies, including content creation and executive communications. Enhance brand visibility through social media engagement and meticulous ROI analysis.

Content Creation Executive Communication ROI Analysis Digital Advertising

Marketing Consultant

UTU Technologies

Jul 2022 - Present (3 years 3 months)

Spearheaded strategic marketing initiatives, conducted market research, and developed marketing strategies to enhance brand visibility, drive customer engagement, and boost sales for UTU. Offered copywriting and digital marketing services to fintech, crypto, and individual brands.

Strategic Marketing Market Research Digital Marketing Copywriting

Content Lead

Cellulant

Mar 2022 - Present (3 years 7 months)

Enhanced website usability and SEO, and established comprehensive metrics tracking, resulting in a 96% reduction in dead link visits and increased average engagement time and organic search sessions. Boosted content delivery by 144% across social media platforms, leading to significant organic engagement.

SEO Usability Content Delivery Social Media Marketing

Head of Marketing

UTU Technologies

Apr 2021 - Present (4 years 6 months)

Orchestrated comprehensive marketing campaigns, leveraging various channels such as content writing, social media, and email marketing, resulting in increased B2B leads for API products and significantly improving brand exposure. Redirected the marketing approach towards a fully web3 offering, employing in-depth research and persona creation, which solidified market position.

Marketing Campaigns Content Writing Social Media Email Marketing

Senior Product Marketing Manager

AZA Finance

Mar 2018 - Present (7 years 7 months)

Orchestrated a comprehensive rebranding and launch strategy for the B2B cross-border payments solution, BFX, incorporating a broad spectrum of marketing techniques. Successfully led product demonstrations that directly contributed to the acquisition of a remittance license from the Bank of Uganda.

Product Launch Digital Marketing Event Marketing Market Research

Customer Service and Social Media Manager

BitPesa

Dec 2014 - Present (10 years 10 months)

Led dual function of customer service and digital marketing, enhancing sales volume and revenue through effective lead generation strategies during the company's transition to product market fit. Initiated cryptocurrency trading in four African countries through cross-channel marketing, including the development of a company blog and SEO content.

Customer Service Digital Marketing Lead Generation Cryptocurrency trading

Web Content and Social Media Manager

Belva Digital

Jan 2014 - Present (11 years 9 months)

Formulated and refreshed web material, generating engaging content for both company and client blogs, enhancing business engagement and SEO outcomes. Collaborated closely with website designers to develop user-friendly customer interfaces while devising and executing effective social media strategies for business clientele.

Content SEO Social Media Strategy User Interface Design

Education

Degrees, certifications, and relevant coursework

Moi University

Bachelor in Information Sciences, Information Technology

2009 - 2013

Studied Information Technology, gaining foundational knowledge in the field. Developed skills relevant to information management and technology applications.