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Shikhar Tripathi

@shikhartripathi1

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I build data-driven digital products, onboarding journeys, and growth funnels across B2B, media, and e-commerce.

India

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What I'm looking for

I'm looking to lead data-driven digital products where I can own roadmaps, improve onboarding and user journeys, collaborate across technology and business teams, and use analytics and experimentation to drive growth.

At Prem Industries India, I own product roadmaps, KPIs, and go-to-market strategy across six business units, translating requirements into delivery-ready user stories and digital onboarding workflows. I use BI dashboards, GA4, experimentation, demand forecasting, and pricing intelligence to improve funnel performance and revenue outcomes.

Previously, I led OTT and web product initiatives at Mahua Network, redesigning content discovery and user flows with UI/UX and engineering teams. Across freelance and media roles, I’ve built full-funnel journeys, analytics dashboards, lead-scoring systems, and audience-targeting strategies grounded in user behaviour and performance data.

Experience

Work history, roles, and key accomplishments

Current

Manager: Digital and Product

Current

Prem Industries India Ltd.

Oct 2025 - Present (1 year)

Owned end-to-end product lifecycle across six business units, defining roadmaps, KPIs, and go-to-market strategies. Acted as central cross-functional connector between engineering, design, operations, compliance, and sales.

Product Roadmapping Jira Agile Market Research Competitive Benchmarking CRM Automation Lead Scoring BI dashboards GA4 A B Testing MVT Testing SEO DMP DSPs SSP Programmatic Advertising

Assistant Manager – Digital Product & Analytics

Mahua Network Pvt. Ltd.

Dec 2024 - Oct 2025 (10 months)

Led 360° product initiatives for OTT and web platforms, owning content-discovery architecture and user-flow design. Partnered with UI/UX and engineering to redesign content architecture and improve discoverability.

Product Management GA4 Adobe Analytics Heatmaps A B Testing Wireframing Prototyping User Flow Mapping DMP DSPs SSP Programmatic Advertising

Senior Producer – Digital Product & BI

Mahua Network Pvt. Ltd.

Oct 2024 - Dec 2024 (2 months)

Directed 360° campaign integration across SEO, social, OTT, broadcast, and DOOH. Designed data-backed programming strategy using viewer cohort segmentation and time-series engagement analytics.

SEO Social Media OTT Broadcast DOOH BI dashboards DMP Audience Segmentation Time Series Analytics

Multimedia Producer – Digital Analytics & Content

Hindustan Tehelka News / HTNM Pvt. Ltd.

Sep 2023 - Sep 2024 (1 year)

Produced reels, interviews, political packages, and news capsules for multi-platform release. Analysed hook rate and retention to restructure content narratives and improve CTR.

Content Production CMS Social Media Publishing Analytics CTR Optimization DMP

SMM Intern – Performance Marketing & Analytics

Aam Aadmi Party

May 2023 - Sep 2023 (4 months)

Executed Google Ads, Meta Ads, and social campaigns for youth outreach and election visibility. Applied demographic and geographic clustering to tailor communication and built voter-engagement insight dashboards.

Google Ads Meta Ads Social Media Marketing Campaign Management Analytics Dashboarding

Digital Marketing & Product Strategist

Freelance / Self-Employed

Jan 2017 - Jan 2023 (6 years)

Managed SEO, SEM/PPC, social, and content marketing for startups and agencies, building full-funnel product journeys. Ran A/B and multivariate tests on landing pages and creatives, and implemented lead scoring and nurture workflows.

SEO SEM PPC Social Media Marketing Content Marketing A B Testing MVT Testing 喘息服務（GA碼）GTM Looker Data Studio Lead Scoring Nurture Workflows DMP DSPs SSP Programmatic Advertising

Education

Degrees, certifications, and relevant coursework

University of Allahabad

Bachelor's in Mass Communication, Mass Communication

2021 - 2023

Activities and societies: Developed cross-platform content plans and audience engagement studies using research-driven insights.

Pursued a Bachelor's degree in Mass Communication, with coursework in Digital Marketing, Media Studies, Journalism, Content Strategy, and Data Analytics.