Nidhi Mishra

Led initiatives to grow revenue from premium offerings by identifying user needs and enhancing services. Continuously experimented with feature improvements to drive higher engagement and conversions.

Spearheaded the development of secure data cleanrooms on Snowflake for first-party data activation, projected to generate $75-90M. Collaborated on building role-based access controls (RBAC) and implementing data masking techniques to protect sensitive data. Optimized data ingestion, transformation, and activation workflows by integrating Snowflake with LiveRamp and DeepSync, improving audience rea

Launched SuperLinks, a creator-focused platform, achieving a 30% increase in user-generated content shares and higher platform retention. Optimized the first-time user experience (FTUE) and refined mobile flows, increasing user activation by 10% and enhancing session duration. Spearheaded execution of major web and android product features, including PRD creation, wireframing, and user testing.

Led QA for consumer social products, reducing bug rates by 20% and mentoring a 2-person team

Validated and optimized features for Android and iOS applications with over 10 million users. Ensured high quality and performance of mobile application features through rigorous testing processes.

Completed a Bachelor of Technology degree with a focus on Electronics & Communications. Gained foundational knowledge in electronic systems and communication technologies.