Open to opportunities

Shiela Mae Rivera

@shielamaerivera

Message

Creative Director and Amazon growth strategist building conversion-focused Amazon content systems.

United States

Message

What I'm looking for

I’m looking to lead Amazon creative end-to-end—strategy, design, SEO, and compliance—to drive measurable conversion and build scalable content systems that perform.

I’m a Creative Content Director and Amazon Growth Strategist with 15+ years of experience building high-impact Amazon content systems that combine strategy, design, copy, and SEO. I lead end-to-end creative across Image Galleries, Premium A+ Content, Storefronts, and Brand Stories—turning product pages into scalable revenue engines.

I bring a commercial lens shaped by global product development, sourcing, and retail experience, and I’m known for hands-on execution with strategic standards. From compliance and policy optimization to performance creative and workflow improvements, I align creative output with campaign strategy, keyword intent, and measurable engagement and conversion goals.

Experience

Work history, roles, and key accomplishments

Creative Director

Simpliworks, Inc.

Apr 2024 - Apr 2026 (2 years)

• Lead Amazon growth and content strategy across multiple brands, owning listing ecosystems including
Image Galleries, Premium A+ Content, Storefronts, and ad-ready assets
• Build creative systems and messaging frameworks that strengthen conversion, increase engagement,
and support multi-ASIN expansion
• Enhance creative workflows to reduce cycles, increase quality, and improve delivery efficiency