Shereen Qardan

I lead branding and communications for ShiCurly Cosmetics, guiding a four-person marketing team across content strategy, creative workflows, e-commerce campaigns, website revamps, and SEO.

Previously, I shaped the marketing strategy and brand identity for Shammas Beverages and led communications for POTECH Cybersecurity across seven companies operating internationally. I built B2B campaigns spanning webinars, landing pages, LinkedIn, email, press releases, SEO, and paid media, measured against awareness, engagement, and conversion goals.

I co-founded SCENE, a mobile and web platform combining entertainment and tourism discovery with social networking. We secured a $100,000 partnership-investment with Yas Island, generated 10,215 iOS downloads, 28,000 organic user follows, and 20,000 webapp visitors through SEO before COVID-19 disrupted monetization.

My background spans agency, government, startup, private-sector, and luxury retail work across the MENA region. I’ve worked with organizations and brands including the Sharjah Government Media Bureau, Memac Ogilvy, Bvlgari, Moncler, Cartier, Agence France-Presse, and Voss Water.