As a Freelance Consultant & Strategist, I design and implement product and business development strategies for public and private sector clients across Jordan, Saudi Arabia, Egypt, the UAE, and other markets. I also support government bodies and institutions with national-level strategy, stakeholder mapping, and high-level engagement pathways.
At OTO Global Inc., I developed and executed marketing strategies to boost brand recognition and market share in the MENA region. I led social media strategies, managed creative partners, and monitored KPIs and ROI.
At Jordan Design and Development Bureau (JODDB), I spearheaded a rebrand that boosted international visibility and secured defense partnerships. Earlier, at King Abdullah II Design and Development Bureau (KADDB), I developed corporate communications and supported defense-industry partnerships and business development.
