A remote-first role where I can own the digital function end-to-end — brand, campaigns, CRM, and growth. I work best with teams that move fast, value ownership, and have real ground to cover digitally. Open to fintech, tech scale-ups, SaaS, and companies with MENA presence or expansion plans.
Wafa Al Alami
@wafaalalami
Digital marketer, 7 years in brand strategy, growth & AI-integrated marketing across MENA. Based between Doha & Amman.
What I'm looking for
I'm a digital marketing professional with 7 years of experience owning brand strategy, digital channels, CRM, and performance marketing across large, complex organisations in MENA. I've spent the last four years as the primary digital marketing owner at one of the region's most recognised international financial institutions, and before that led a full digital transformation and brand overhaul across a diversified engineering conglomerate.
My work tends to be hands-on and ownership-driven. I've grown lead generation by 49%, built an email programme running at double the industry average, managed a six-figure website redevelopment end-to-end, and directed digital strategy for a flagship event at QAR 6M+ scale. I also actively integrate AI tools into my day-to-day workflows — including Claude, Grok, Gemini, and Adobe Firefly — which has become a genuine part of how I work, not just a talking point.
I'm looking for a remote role where I can own the digital function, work with a team that moves fast, and make a visible difference. I work well independently, communicate clearly across distributed teams, and I'm available full-time from Amman, Jordan (GMT+3).
Industries I'm drawn to: fintech, tech scale-ups, SaaS, and companies expanding into or operating across MENA.
Experience
Work history, roles, and key accomplishments
Digital Marketing Specialist
Qatar Financial Centre
Feb 2022 - Present (4 years 4 months)
Primary digital owner within QFC's Marketing & Corporate Communications team; managing the main website, intranet, digital strategy, email marketing, and performance reporting. Drove 49% lead generation growth, 40% email open rate at double the industry benchmark, and owned a six-figure website redevelopment end-to-end.
Digital Transformation Lead
AlJaber Engineering Group
Dec 2020 - Dec 2021 (1 year)
Brought in to overhaul brand identity and lead digital transformation across a diversified engineering conglomerate and its affiliates. Rebuilt visual systems, brand guidelines, and web presence from the ground up — operating as internal owner with agency support and advising C-suite directly on brand positioning and digital strategy.
Growth Specialist
Makane.com
Jan 2019 - Sep 2019 (8 months)
Advised e-commerce clients and merchants on digital growth strategy, social media integration, and campaign execution. Supported online store owners in optimising their digital presence, increasing traffic, and improving conversion performance.
Education
Degrees, certifications, and relevant coursework
American University of Madaba
Bachelor of Arts, Marketing and Advertising
2013 - 2017
Grade: 2.9
Activities and societies: Study abroad at Gannon University (Pennsylvania, USA). Relevant courses included Digital Marketing, Marketing Research, Consumer Behaviour, and Customer Relationship Management.
B.A. in Marketing & Advertising from the American University of Madaba, Jordan. Completed a study abroad semester at Gannon University, Pennsylvania, USA.
Tech stack
Software and tools used professionally
Availability
Location
Salary expectations
Social media
Job categories
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