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Wafa Al AlamiWA
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Wafa Al Alami

@wafaalalami

Digital marketer, 7 years in brand strategy, growth & AI-integrated marketing across MENA. Based between Doha & Amman.

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What I'm looking for

A remote-first role where I can own the digital function end-to-end — brand, campaigns, CRM, and growth. I work best with teams that move fast, value ownership, and have real ground to cover digitally. Open to fintech, tech scale-ups, SaaS, and companies with MENA presence or expansion plans.

I'm a digital marketing professional with 7 years of experience owning brand strategy, digital channels, CRM, and performance marketing across large, complex organisations in MENA. I've spent the last four years as the primary digital marketing owner at one of the region's most recognised international financial institutions, and before that led a full digital transformation and brand overhaul across a diversified engineering conglomerate.

My work tends to be hands-on and ownership-driven. I've grown lead generation by 49%, built an email programme running at double the industry average, managed a six-figure website redevelopment end-to-end, and directed digital strategy for a flagship event at QAR 6M+ scale. I also actively integrate AI tools into my day-to-day workflows — including Claude, Grok, Gemini, and Adobe Firefly — which has become a genuine part of how I work, not just a talking point.

I'm looking for a remote role where I can own the digital function, work with a team that moves fast, and make a visible difference. I work well independently, communicate clearly across distributed teams, and I'm available full-time from Amman, Jordan (GMT+3).

Industries I'm drawn to: fintech, tech scale-ups, SaaS, and companies expanding into or operating across MENA.

Experience

Work history, roles, and key accomplishments

QC
Current

Digital Marketing Specialist

Qatar Financial Centre

Feb 2022 - Present (4 years 4 months)

Primary digital owner within QFC's Marketing & Corporate Communications team; managing the main website, intranet, digital strategy, email marketing, and performance reporting. Drove 49% lead generation growth, 40% email open rate at double the industry benchmark, and owned a six-figure website redevelopment end-to-end.

AG

Digital Transformation Lead

AlJaber Engineering Group

Dec 2020 - Dec 2021 (1 year)

Brought in to overhaul brand identity and lead digital transformation across a diversified engineering conglomerate and its affiliates. Rebuilt visual systems, brand guidelines, and web presence from the ground up — operating as internal owner with agency support and advising C-suite directly on brand positioning and digital strategy.

Education

Degrees, certifications, and relevant coursework

American University of Madaba logoAM

American University of Madaba

Bachelor of Arts, Marketing and Advertising

2013 - 2017

Grade: 2.9

Activities and societies: Study abroad at Gannon University (Pennsylvania, USA). Relevant courses included Digital Marketing, Marketing Research, Consumer Behaviour, and Customer Relationship Management.

B.A. in Marketing & Advertising from the American University of Madaba, Jordan. Completed a study abroad semester at Gannon University, Pennsylvania, USA.

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