Open to opportunities

dalia salah

@daliasalah

Message

I am a marketing and communications leader specializing in branding, retail partnerships, and digital strategy.

Jordan

Message

What I'm looking for

I seek a senior marketing and communications role where I can lead brand and digital strategy, grow retail partnerships, manage cross-functional teams, and drive measurable commercial impact in a collaborative, growth-focused organization.

I am a marketing and communications leader with extensive experience leading brand, digital and retail marketing programs, most recently as Marketing & Communication Manager at TotalEnergies Jordan. I build awareness and execute strategies that meet consumer needs and maximize profits.

I have led branding rollouts across service stations, retail shops and corporate locations, managed digital and social channels, and coordinated PR, digital and creative agencies. I also led Shops, Food & Services business development, forged strategic partnerships, and drove promotions and sales analysis to boost turnover.

I founded Kitchenette, managed operations end-to-end, and won the Best Young Business Leader award in Dubai in 2012, demonstrating entrepreneurial leadership and strong event and catering management experience.

Experience

Work history, roles, and key accomplishments

Marketing & Communication Manager

TotalEnergies

Sep 2017 - Mar 2025 (7 years 6 months)

Developed and executed marketing and digital strategies, managed digital channels, agencies and company branding across stations and retail to build brand awareness and improve customer engagement.

Marketing Strategy Digital Marketing Social Media Management Brand Management Market Research Stakeholder Management Campaign Execution

Business Development Senior Executive

TotalEnergies

Mar 2013 - Sep 2017 (4 years 6 months)

Built strategic partnerships and managed tenant relations across the network (including global partners such as Starbucks), drove promotions and category initiatives to increase station commercial value.

Partnership Development Business Development Sales Analysis Category Management Vendor Relations

Founder / Managing Partner

Kitchenette

Jan 2010 - Mar 2013 (3 years 2 months)

Founded and scaled a food kiosk into a delivery business, overseeing operations, quality assurance, sales, marketing and HR; awarded Best Young Business Leader (Dubai, 2012).

entrepreneurship Operations Management Sales Marketing HR Business Development Vendor Management

Events & Operations Manager

Luminous Catering

Jun 2008 - Jun 2009 (1 year)

Managed catering and events operations, set performance and quality standards, oversaw procurement and maintenance, and led business development and capital planning.

Event Management Operations Management Procurement Food Safety Budgeting Quality Control

Customer Management Senior Executive

Show Time

Apr 2006 - May 2008 (2 years 1 month)

Managed subscriber lifecycle including new activations, reconnections, installations and billing follow-up, resolving customer issues to support retention and service quality.

Customer Service CRM Communication Troubleshooting