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shelly benoy

@shellybenoy

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Results-driven Business Development Executive with proven B2B sales success.

United Kingdom

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What I'm looking for

I am looking for a dynamic role that fosters growth, collaboration, and innovation, where I can leverage my sales expertise and strategic planning skills.

I am a results-driven Business Development Executive with a strong track record in B2B sales, lead generation, and strategic client engagement. My experience spans across tech, media, and events sectors, where I have consistently surpassed targets and optimized outreach strategies. At ProStack, I booked over 8 meetings per month, exceeding my target by 60%, and led successful contract negotiations that transformed short-term clients into long-term partners.

Throughout my career, I have developed high-response call scripts and email templates that have been adopted by my teams, showcasing my ability to enhance sales processes. My proficiency in tools like HubSpot, Jira, and various SEO platforms has allowed me to analyze market trends and refine sales strategies effectively. I pride myself on my strong communication skills, having engaged with C-Level executives and built lasting relationships that drive retention and upsell opportunities.

In addition to my sales expertise, I have successfully orchestrated large-scale events and managed logistics to ensure smooth execution. My background in project management and event coordination has equipped me with the skills to negotiate contracts and manage budgets efficiently, ensuring optimal resource allocation. I am passionate about fostering strong client relationships and continuously seek innovative ways to enhance stakeholder engagement.

Experience

Work history, roles, and key accomplishments

Current

Lead Business Development Executive

Current

ProStack

Nov 2024 - Present (8 months)

Booked 8+ meetings/month (vs. 5 target) — consistently 60% over target. Led contract negotiations; upsold short-term clients into long-term deals. Conducted competitor analysis to identify weaknesses and strategically time outreach for maximum impact.

HubSpot Jira Atlassian Slack Excel Sales Lead Generation Contract Negotiation Competitor Analysis Cold Outreach

Business Development Executive

CEO Media Group

Jan 2023 - Present (2 years 6 months)

Exceeded sales KPIs through persuasive cold outreach and value-driven conversations. Developed high-response call scripts and email templates, later adopted by entire team. Built strong B2B client relationships, boosting retention and upsell opportunities.

Reporting Email Campaigns Objection Handling B2B Sales Cold Outreach

Sales Executive

Ace & Co

Jan 2023 - Present (2 years 6 months)

Improved sales strategies through conducting door to door research. Demonstrated resilience and tenacity, overcoming challenges and setbacks to achieve project milestones and administrative objectives. Showed excellence in resolving client issues swiftly and effectively, leading to high levels of satisfaction and repeat business.

Sales Strategies Door to Door Sales Customer Satisfaction

Project Manager / Events Coordinator

The University of Essex

Jan 2021 - Present (4 years 6 months)

Successfully orchestrated large-scale events, coordinated logistics and facilitated communication among a diverse group of participants, ensuring smooth and efficient event execution. Developed and maintained strong relationships with vendors, negotiating contracts and managing budgets to optimise cost-efficiency and resource allocation.

Orchestration Logistics Coordination Vendor Management Budget Management Contract Negotiation Event Planning Communication Project Management

Junior Business Development Executive

Denmark Convenience Store

Jan 2017 - Present (8 years 6 months)

Created and executed promotional materials and communication strategies to enhance stakeholder engagement and awareness. Managed daily administrative tasks, including scheduling orders, organising documentation, and maintaining records. Conducted competitive analysis to identify market trends and opportunities, informing strategic decisions.

Promotional Materials Communication Strategy Competitive Analysis Market Trends Sales Metrics Customer Feedback ROI Tracking

Education

Degrees, certifications, and relevant coursework

University of Essex

Bachelor of Science, Business Management

Grade: 2:1

Studied Business Management at the University of Essex from 2019 to 2023, achieving a 2:1 classification. The curriculum covered core business principles and practices.

Notre Dame High School

A-Levels, Business, Economics, Sociology

Grade: B-C's

Completed A-Levels at Notre Dame High School from 2017 to 2019, achieving grades B-C's. Focused on subjects including Business, Economics, and Sociology.