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Sheila lima

@sheilalima

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Project and patient programs manager at CHIESI BRASIL who improved treatment retention by 11 p.p.

Brazil

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At CHIESI BRASIL, I lead an integrated portfolio of medical events, patient support programs and patient benefit programs, with an annual budget of approximately BRL 14 million. I oversee 550–700 medical events annually and work across teams to turn scientific and business priorities into HCP and KOL engagement.

I designed a multichannel patient engagement and education program focused on treatment continuity that achieved an 11 p.p. increase in retention through the second and third treatment cycles. I also established governance for patient programs, including standardized processes, controls and documentation.

Earlier at CHIESI BRASIL, I led medical events and brand experiences and implemented event management and workflow control systems. I’ve also developed digital content and automated workflows, and I use program KPIs to inform decisions and continuous improvement.

Experience

Work history, roles, and key accomplishments

Current

Congresses & Events and Benefit Medication & Patient Support Programs Manager

Current

Chiesi Brasil

Jul 2024 - Present (2 years 2 months)

Leads an integrated healthcare portfolio encompassing medical events, patient support programs, and patient benefit programs, with accountability for an annual budget of approximately BRL 14 million. Oversees 550–700 medical events annually, reaching 3,000–5,000 HCPs and KOLs, and drives digital transformation and AI-powered automation.

Events & Brand Experience Coordinator

Chiesi Brasil

Jun 2021 - Jul 2024 (3 years 1 month)

Led strategy and end-to-end delivery of medical events and brand experiences, including national and international congresses, advisory boards, and product launches, engaging 3,000–5,000 HCPs, KOLs, and speakers annually. Managed cross-border initiatives across Europe, the US, and Latin America, ensuring compliance with ANVISA RDC 96/2008 and INTERFARMA.

Event Management Brand Experiences Healthcare Professional Engagement KOL Engagement Vendor Management Budget Management Compliance ANVISA Interfarma Process Improvement Governance Risk Management

Jr to Senior Analyst – Events, Marketing Operations & Commercial Projects

Chiesi Brasil

Apr 2011 - Jun 2021 (10 years 2 months)

Implemented event management and workflow control systems, digitalizing end-to-end processes for medical events, sponsorships, approvals, and expenses. Developed structured HCP and stakeholder management processes, SOPs, and governance controls, supporting ISO recertification and cross-functional collaboration.