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Shay User

@shayuser4

Marketing and Communications Manager at UDC, driving enrollment and community engagement through sustainability campaigns.

United States

Message

At UDC, College of Agriculture, Urban Sustainability, and Environmental Sciences, I lead omni-channel marketing strategies that promote sustainability, academic programs, and urban resilience. I develop campaigns and communications supporting enrollment, retention, student engagement, and community partnerships.

At George Washington University, I directed marketing plans for master’s degrees and certificate programs, building program positioning informed by competitive landscaping and market demand. Earlier, at MARKETING 2 CONVERSION, I managed integrated marketing portfolios and increased client revenue by 40% YOY through brand optimization.

Experience

Work history, roles, and key accomplishments

Current

Marketing and Communications Manager

Current

University of the District of Columbia

Jan 2023 - Present (3 years 9 months)

Leads omni-channel marketing strategies for sustainability and academic programs, optimizing growth funnels and spearheading email retargeting and social media campaigns for enrollment and engagement.

Omni Channel Marketing Digital Marketing Social Media Marketing Email Marketing Lead Generation Market Research Content Marketing Strategic Partnerships Admissions Counselor Training Compliance

Marketing and Communications Manager

George Washington University

Jan 2022 - Dec 2023 (1 year 11 months)

Directed strategic and tactical marketing plans for master's degrees and certificate programs, managing paid, organic, and event-based lead generation with ROI evaluations and budget oversight.

Marketing Strategy Lead Generation ROI Analysis Competitive Analysis Budget Management Creative Direction Content Development Event Marketing Vendor Management

Senior Account Manager/Marketing Strategist

Marketing 2 Conversion

Jan 2017 - Dec 2022 (5 years 11 months)

Managed integrated marketing portfolios for small businesses, developing omnichannel campaigns and KPI-driven customer journeys that increased client revenue by 40% year-over-year.

Integrated Marketing Multichannel Campaign Management Lead Generation Market Research Competitive Analysis A B Testing Brand Advocacy Social Media Management Public Relations Analytics

Director of Marketing

Everglades University

Jan 2014 - Dec 2017 (3 years 11 months)

Developed a $6+ million annual advertising campaign for five campuses and online division, executing lead generation and comprehensive marketing plans to accelerate enrollment funnels.

Advertising Campaigns Lead Generation Marketing Strategy Data Analysis Cross Functional Collaboration Enrollment Marketing Sustainability Marketing LEED Marketing Segmentation

Marketing Certification Coordinator/Associate Editor

Employer Healthcare & Benefits Congress

Jan 2013 - Dec 2014 (1 year 11 months)

Implemented sales and marketing activities including lead generation and account development, championing B2B/B2C direct marketing programs that generated $100,000+ in sales and sponsorship.

Lead Generation Account Management B2B Marketing B2C Marketing Direct Marketing Nonprofit Marketing PR Creative Campaigns

Senior Owner Referral Marketing Executive

Marriott Vacation Club International

Jan 2010 - Dec 2013 (3 years 11 months)

Managed member acquisition and targeted customer engagement and retention campaigns, analyzing consumer segmentation and psychographics to enhance client experiences and drive conversions.