Open to opportunities

Shayna Roldan

@shaynaroldan

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Strategic UX leader scaling design systems, product strategy, and organizational transformation.

United States

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What I'm looking for

I seek a leadership role where I can scale enterprise design systems, drive product strategy, mentor teams, and partner with executives to deliver accessible, data-informed digital experiences.

I am a strategic digital experience and UX/UI leader with over 10 years shaping multi-division digital ecosystems and 5+ years guiding high-performing design teams. I partner with C-suite leaders to define product roadmaps, elevate experience maturity, and scale enterprise design systems that drive measurable efficiency and reduce technical debt.

I blend systems thinking, research-driven discovery, and hands-on leadership to deliver cohesive, accessible, and data-informed experiences. My work includes advancing UX maturity, implementing governance and DesignOps, launching AI-enabled personalization, and building talent pipelines that increase engagement and accelerate delivery.

Experience

Work history, roles, and key accomplishments

UX Manager

Paradigm

Sep 2022 - Aug 2025 (2 years 11 months)

Established UX as a strategic partner to the C-suite, advanced UX maturity from Level 2 to 4, and led an enterprise design system that delivered a 25% efficiency gain and 30% reduction in technical debt.

Design Systems UX Strategy Governance Change Management Cross Functional Collaboration Coaching

UX/UI Design Lead

OneDigital

Dec 2021 - Sep 2022 (9 months)

Founded and scaled a UX practice for customer-facing SaaS, built a design system that reduced design debt 30% and increased engineering velocity 25%, and pioneered an AI personalization strategy that raised engagement 20%.

Design Systems Personalization Product Strategy Stakeholder Management SaaS Design

UX/UI Team Lead

Florida Blue

Nov 2018 - Dec 2021 (3 years 1 month)

Led a 4-designer team and established DesignOps practices that improved delivery predictability 20%, delivered a conversational AI chatbot improving resolution time 25%, and implemented ML-driven personalization for a 15% engagement lift.

Team Leadership Personalization User Research Data & Analytics Agile

UX/UI Designer

Florida Blue

Jan 2016 - Nov 2018 (2 years 10 months)

Led enterprise application consolidation reducing 50+ systems into 5 platforms, and drove initiatives that cut service rep training time 10% and improved call handling efficiency 25%.