Looking for a job

Shaybal Roy

@shaybalroy2

Message

I scale paid media portfolios through data-driven PPC and conversion tracking.

India

Message

What I'm looking for

I'm looking for a remote performance marketing role where I can scale multi-channel paid campaigns, strengthen conversion tracking, improve ROAS and CAC, and contribute to data-driven growth.

At Offbeat Production, I manage and scale multi-client paid media across Google Search, Meta Ads Manager, and LinkedIn Campaign Manager, structuring a combined $15,000+ budget to drive high-value leads.

I built automated conversion retargeting funnels and intent-driven bidding systems that generated a peak 4.2x ROAS for an e-commerce portfolio. For a B2B SaaS client, my PPC audits and daily budget controls reduced average CAC by 15%.

I use Google Tag Manager to build reliable tracking infrastructure, including custom dataLayer triggers that achieved a 100% conversion data match rate in GA4. Across lead-generation pipelines, I've delivered an average 7.80% landing-page conversion rate and clear monthly ROI and KPI reporting for international stakeholders.

Beyond paid acquisition, I scaled a corporate organic channel from zero to 100K+ followers through market research and distributed creative workflows in Canva and Slack.

Experience

Work history, roles, and key accomplishments

Current

PPC & Performance Marketing Manager

Current

Offbeat Production

Jun 2022 - Present (4 years 4 months)

Structured and scaled a combined $15,000+ multi-client paid media budget across Google Search, Meta Ads Manager, and LinkedIn Campaign Manager to drive high-value lead acquisition. Generated a peak 4.2x ROAS for an e-commerce portfolio and reduced CAC by 15% for a B2B SaaS client.