
Shaun Measday
@shaunmeasday
I transform and scale multi-country APAC businesses through P&L leadership, commercial reform, and operational transformation.
What I'm looking for
I currently lead transformation at Wall Street English Vietnam, restoring the multi-site education business to positive EBIT for the first time in six years. I reduced customer defaults by 58%, added US$360k in annualised revenue, and redesigned commercial, operating, CRM, and digital enablement models.
Previously, as Group COO at Alloggio, I led a 240-person, A$50M P&L portfolio and integrated nine vacation-rental portfolios and two resort businesses. We increased STRA inventory by 211%, grew sales volume by more than 21% year over year, sustained roughly 41% Group EBITDA margin, and delivered A$1.2M in annualised savings.
Across APAC roles with Walking Tree Advisory, Pure Group, Evolution Wellness, and Fitness First, I’ve led turnarounds, post-merger integration, market expansion, and performance transformation across multi-site businesses. I bring 20+ years of hands-on leadership across strategy, commercial performance, operations, technology, and value creation.
Experience
Work history, roles, and key accomplishments
Strategic Advisor to Head of Transformation
Asia Strategic Holdings
Apr 2025 - Present (1 year 5 months)
Board-appointed engagement to stabilise and transform a multi-site education portfolio business; subsequently appointed to full executive leadership with P&L accountability for Vietnam and strategic oversight of Myanmar.
Founder & Director, Strategic Operations
Walking Tree Advisory
Oct 2023 - Oct 2025 (2 years)
Advised boards and executives on growth strategy, operational transformation, and commercial performance across APAC; led international expansion initiatives including market assessment and franchise frameworks.
Group Chief Operating Officer
Alloggio
Jan 2022 - Sep 2023 (1 year 8 months)
Led 240 FTE and A$50M P&L for a technology-enabled accommodation portfolio; drove M&A integration and cost transformation, increasing STRA inventory by 211% while sustaining ~41% EBITDA margin.
Country Director
Pure Group
Jan 2021 - Dec 2021 (11 months)
Led 320 FTE and S$35M P&L through COVID disruption, securing S$5M in grants and S$1M in cost savings; established post-pandemic recovery blueprint targeting 20% membership growth.
Owner & Managing Director
MHG Hospitality
Jan 2014 - Dec 2019 (5 years 11 months)
Led a team of 15 staff, executing strategic operational turnarounds for three award-winning boutique F&B venues.
Head of Business Transformation, Asia
Evolution Wellness Holdings
Jun 2017 - Jan 2019 (1 year 7 months)
Led post-merger integration of sales and CX operating models across three brands in SE Asia, supporting US$300M annual turnover; redesigned sales model and CRM platform to support 78% location growth.
Managing Director
Fitness First (Malaysia)
Dec 2008 - Jan 2013 (4 years 1 month)
Led 580 FTE and USD$40M revenue business with full P&L accountability; delivered four consecutive years of EBITDA growth and USD$700K in annualised savings through restructuring.
Sales Director, Asia
Fitness First (Asia)
Dec 2006 - Jan 2009 (2 years 1 month)
Directed commercial performance across 75+ locations and ~US$200M annual revenue; led regional sales transformation and co-founded the FF Asia Academy, training 100+ managers.
National Sales Manager
Fitness First (Malaysia)
Sep 2006 - Nov 2006 (2 months)
Managed national sales operations for Fitness First Malaysia.
Regional General Manager
Fitness First (Australia)
Oct 2004 - Aug 2006 (1 year 10 months)
Oversaw regional operations across Brisbane and Sydney.
Civil Engineering Design & Construction
Various Firms
Jan 2000 - Dec 2003 (3 years 11 months)
Worked in civil engineering design and construction in Sydney.
Education
Degrees, certifications, and relevant coursework
International Coach Federation
Certified Master Performance Coach (CMPC), Coaching
Certified Master Performance Coach (CMPC) certification, completed in 2012.
University of Technology Sydney
Diploma of Engineering Practice, Engineering
Diploma of Engineering Practice, completed in 2001.
University of Technology Sydney
Bachelor of Engineering, Civil and Environmental Engineering
Grade: First Class Honours
Bachelor of Engineering in Civil and Environmental with first class honours, completed in 2001.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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