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Hang Bui

@hangbui

Strategic planning leader at Pinetree Securities who turns customer, market, and business insights into growth initiatives and product launches.

Vietnam

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Strategy & Growth professional with 16+ years of experience in financial services, specializing in data-driven analysis, strategic planning, performance management, and growth initiatives. Strong in translating business, customer, and market insights into actionable recommendations to drive business performance.

At Pinetree Securities, I lead business performance reviews and use customer, market, and business insights to identify growth opportunities, key drivers, and risks. I advise senior management on strategic recommendations and growth initiatives.

I lead cross-functional projects that turn insights into action plans and business outcomes, including new product launches and enhancements. I also oversee data analytics and the company-wide data warehouse for business decision-making.

Earlier, I led sales planning at Lotte Finance Vietnam, including sales strategy and growth planning, and established a data warehouse and performance analytics framework. My experience also includes business planning and performance management at An Binh Securities, financial modeling at Techcom Securities, and performance analysis at Standard Chartered Bank Vietnam.

Experience

Work history, roles, and key accomplishments

Current

Head of Strategic Planning

Current

Pinetree Securities

Nov 2023 - Present (2 years 11 months)

• Lead business performance reviews, leveraging customer, market, and business insights to identify growth opportunities
• Develop strategic recommendations and growth initiatives, advising senior management on business proposals and actions
• Lead cross-functional projects on new product launches and enhancements
• Oversee data analytics and data warehouse to support business decision-making

Data Analysis Strategic Planning Performance Management Cross functional Leadership Data Warehouse Initiative Growth Strategy Business Planning Project Leadership

Head of Business Planning & Performance

An Binh Securities

Mar 2022 - Jul 2023 (1 year 4 months)

• Led business performance analysis and planning, identifying gaps and growth potential
• Provided data-driven recommendations and action plans to improve business performance

Business Planning Performance Management Data Analysis Strategic Recommendations

Head of Sales Planning

Lotte Finance Vietnam

Apr 2019 - May 2021 (2 years 1 month)

• Led sales strategy and growth planning across 2,000+ sales employees and 15+ branches, covering channel, network, sales force, and partnership development
• Established and managed the performance analytics framework to support decision making and KPI management
• Analyzed sales data to identify growth opportunities, translating insights into action plans, incentive schemes, and sales contests

Sales Strategy Data Warehouse Performance Analytics KPI Management Sales Analysis Partnership Management Project Management Operational Efficiency

Business Finance Manager

Techcom Securities

Feb 2015 - Apr 2019 (4 years 2 months)

• Developed a 5-year financial model aligned with business strategy and performance objectives
• Led annual budgeting and forecasting, analyzing business performance and financial drivers to advise management on risks and opportunities
• Evaluated product profitability and developed pricing models to support business decisions

Financial Modeling Business Analysis Forecasting Pricing Models Product Profitability

Performance Management Analyst

Standard Chartered Bank Vietnam

Sep 2009 - Jan 2015 (5 years 4 months)

• Developed annual budgets and financial forecasts, and analyzed business performance to support business planning and performance monitoring
• Managed cross-functional projects, including process automation and system changes

Financial Reporting Performance Analysis Project Management Process Automation Financial Analysis Budgeting and forecasting