Sharon Orienza

Provided end-to-end UX research, product design, and product strategy consulting for small businesses, agencies, design firms, and consulting organizations. Translated ambiguous business and customer problems into product requirements, workflows, roadmaps, wireframes, prototypes, and actionable design direction.

Led product design strategy and hands-on UX for a complex B2B/B2C healthcare commerce ecosystem supporting pharmaceutical ordering, fulfillment, pricing, search, checkout, and order management. Led the redesign of OrderExpress and established research and design practices incorporating heuristic evaluation, CASTLE/HEART/SUS metrics, usability testing, and customer insights into Agile product plann

Led UX research and product design strategy for global enterprise tools following Vertiv's acquisition of Eaton products. Facilitated 12+ Design Thinking workshops and introduced UX research and design practices across live R&D projects, doubling adoption of UX methods within 90 days.

Led UX discovery and product design for the transformation of a complex cybersecurity desktop application into an enterprise SaaS platform. Led three designers through discovery, workflow analysis, prototyping, and product design during a UX leadership transition.

Joined Eaton's R&D organization following its acquisition of BlueWave Solar. Led the zero-to-one design of responsive IoT monitoring interfaces and mobile-native applications supporting energy management and EV charging. Conducted discovery research that reframed product hypotheses and saved $100K within the first three months.

Worked within a Series B alternative-energy startup developing monitoring solutions for solar energy systems. Developed a UX/CX strategy to guide product planning and business decisions through customer research.

Served as UX Strategist and Technical Product Manager/Product Owner for enterprise legal software modernization. Led discovery, research, requirements definition, and product design for two major enterprise platforms transitioning from legacy applications to SaaS. Increased SUS scores by 200% through iterative usability testing and stakeholder collaboration.

Led UX strategy and field research for the transformation of a desktop automotive dealership management system into a cloud-based SaaS platform. Introduced field-study discovery into requirements elicitation and conducted research directly with automotive dealerships.

Led UX strategy and research for the migration of HealthPlaNET, a complex healthcare application, to a streamlined SaaS platform. Facilitated discovery and requirements sessions with clinicians, SMEs, stakeholders, and developers.

Led UX research and product design for a mobile and cloud-based logistics initiative supporting package handling and fulfillment operations. Conducted contextual inquiries and field studies with Dock Managers to understand real-world workflows and operational constraints.

Led UX/product strategy for B2B, B2C, and internal enterprise digital experiences. Defined customer needs, product requirements, information architecture, and UX direction across online banking and internal enterprise platforms.

Led IA, UX, and product strategy for FisherSci.com, a $1B+ B2B/B2C e-commerce business serving researchers and laboratory customers. Improved information architecture, navigation, search, product discovery, and research-to-purchase workflows.

Design Thinking Certification completed in 2019.

Grade: 3.88

Activities and societies: Phi Kappa Phi, Upsilon Pi Epsilon, Golden Key

Master of Science in Human-Computer Interaction with a GPA of 3.88, and membership in Phi Kappa Phi, Upsilon Pi Epsilon, and Golden Key honor societies.

Grade: Cum Laude

Bachelor of Science in Design, graduated Cum Laude.