Anderson Carswell,II
@aceo45
Product designer simplifying complex enterprise tools across web and mobile, turning manual workflows into clear, efficient experiences that last.
United StatesWhat I'm looking for
I've designed enterprise and member-facing products for Hilton Grand Vacations, Humana, Coca-Cola, Q2 Solutions, Otis Elevator, and Speridian Technologies. At Hilton Grand Vacations, I led a purchase-order management tool that reduced reconciliation from about six weeks to two or three days.
I work from discovery through implementation, sitting with users, mapping complex flows and edge cases, and partnering directly with product managers and engineers. Across web, mobile, Salesforce Lightning, Microsoft Dynamics 365, and clinical platforms, I've built reusable design systems, reviewed production builds, and created patterns that hold up after launch.
Experience
Work history, roles, and key accomplishments
Founder & Creative Principal
Victoria + Irene Apparel Co.
Jan 2023 - Mar 2026 (3 years 2 months)
• Designed interaction flows and UI patterns for Microsoft Dynamics 365 applications used by field technicians and dispatch staff.
• Ran field research and usability testing with technicians on site, which surfaced constraints that never came up in stakeholder meetings.
•Contributed patterns back to shared libraries so other teams inherited the same conventions.
Senior Software Engineer, UX
Hilton Grand Vacations
May 2023 - Apr 2025 (1 year 11 months)
Owned design for a purchase order management tool used by call center agents, from discovery through production release, reducing reconciliation time from six weeks to two or three days. Extended the design system and handled Figma library administration.
•Designed Salesforce Lightning interfaces for enterprise workflows, building reusable UI patterns rather than one-off screens.
•Delivered wireframes, high-fidelity designs, and clickable prototypes, and walked product and engineering through the reasoning behind each decision.
• Designed member-facing and internal healthcare interfaces for web and mobile to WCAG standards.
• Built and maintained a Salesforce Lightning design system that gave product teams a shared visual language and cut duplicate work.
• Ran usability sessions and turned findings into flow changes that reshaped how members navigate benefits.
• Designed interaction flows and UI patterns for Microsoft Dynamics 365 applications used by field technicians and dispatch staff.
• Ran field research and usability testing with technicians on site, which surfaced constraints that never came up in stakeholder meetings.
•Contributed patterns back to shared libraries so other teams inherited the same conventions.
• Led UX for clinical trial lab management and reporting platforms across web, desktop, iOS, and Android.
•Built modular components and adaptive layouts that held up across screen sizes.
•Ran stakeholder interviews and system audits to guide architecture decisions, partnered with Angular devs on build fidelity, and mentored junior designers.
Education
Degrees, certifications, and relevant coursework
Full Sail University
Master of Science, Media Design
2009 - 2010
Pursued a Master of Science in Media Design, focusing on advanced design principles and media production.
Art Institute of Atlanta
Associate Degree, Multimedia
1996 - 1997
Fort Valley State University
Bachelor of Arts, Commercial Design
1989 - 1994
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Website
acarswell.designPortfolio
acarswell.designSalary expectations
Social media
Job categories
Skills
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