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Sharon Olivia AbrahamsonSA
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Sharon Olivia Abrahamson

@sharonoliviaabrahams

I drive brand growth through data-led marketing, social campaigns, and product launches.

Indonesia
Message

I've led marketing campaigns at PT. Bangunan Jaya Cemerlang that increased brand awareness by 25%, website traffic by 15%, and sales revenue by 20% through new product launches.

I manage and mentor marketing teams while building targeted content and social strategies that have raised engagement by 30%. I use market research and data analytics to improve conversion rates and deliver a 12% ROI on marketing initiatives.

Previously, I shaped growth strategy for EIGER, identifying opportunities that increased market share by 20% and supporting plans that lifted revenue by 12%. At Hypefast, I grew social followers by 150% and engagement by 25% through campaign planning across multiple brands.

My background spans brand communications, e-commerce operations, digital strategy, fashion, events, PR, and merchandising. I'm continuing to build my digital marketing capabilities through Rakamin Academy's Digital Marketing program.

Experience

Work history, roles, and key accomplishments

PT. Bangunan Jaya Cemerlang logoPC
Current

Marketing Manager

May 2023 - Present (3 years 4 months)

-Developed and executed targeted marketing campaigns that increased brand awareness by 25% and generated a 15% increase in website traffic.
-Managed and mentored a high-performing marketing team, fostering a culture of innovation and collaboration.
-Successfully launched new product lines, driving a 20% increase in sales revenue.
-Oversaw the development of high-quality marketing content, resultin

PT. Eigerindo Multi Produk Industri logoPI

Sr. Strategic Planner

Jan 2023 - May 2023 (4 months)

-Identified and capitalized on emerging market opportunities for EIGER, resulting in a 20% increase in market share.
-Conducted a comprehensive strategic analysis of EIGER's operations, identifying areas for improvement that led to a 15% increase in efficiency.
-Leveraged public opinion data to develop targeted marketing strategies that increased brand awareness by 30%.
-Created a strategic plan w

Hypefast logoHY

Assistant Brand Manager

Dec 2021 - Jan 2023 (1 year 1 month)

-Achieved a 150% increase in social media followers and drove a 25% increase in engagement through innovative campaign planning.
-Managed the day-to-day marketing operations for multiple brands, ensuring seamless execution and optimizing efficiency.
-Developed and executed targeted advertising campaigns that increased sales by 15% and enhanced brand recognition.
-Contributed to the development of

PT Binacitra Kharisma Lestari logoPL

E-Commerce Operational Manager

May 2021 - Dec 2021 (7 months)

-Streamlined workflows and increased productivity by 20% for TRISET and Watchout's online team, leading to enhanced operational efficiency.
-Developed and implemented data-driven strategies for TRISET and Watchout, resulting in a 15% boost in sales revenue and increased brand recognition.
-Supervised monthly inventory counts and implemented improvements, reducing stock discrepancies by 10% and min

PT. Gilang Agung Persada logoPP

Senior Marketing Communications Executive

Jun 2019 - May 2021 (1 year 11 months)

-Successfully managed GUESS Watches & Gc, driving a 15% increase in brand awareness and generating new business opportunities.
-Developed and executed targeted marketing strategies for physical and digital events, resulting in a 20% increase in exhibitor and visitor retention.
-Successfully planned and participated in high-profile media & PR events, building strong relationships with industry lead

PT. Eigerindo Multi Produk Industri logoPI

Marketing Communications

Dec 2018 - Jun 2019 (6 months)

-Successfully handled Exsport Bags, a local brand based in Bandung, resulting in increased brand awareness and growth.
-Worked closely with the marketing team as a digital strategist and community specialist, leading to effective marketing planning and branding.
-Successfully organized community and offline events, resulting in increased brand visibility and engagement.
-Created design proposals a

PT. Metropolitan Retailmart logoPR

Assistant Merchandiser

Oct 2017 - Dec 2017 (2 months)

-Contributed to successful product merchandising activities by assisting senior merchandiser on daily tasks.
-Ensured timely and accurate processing and monitoring of invoices and shipments.
-Provided timely reports to warehouse and store on stock release, stock return, and new arrivals.
-Successfully forecasted order quantities based on stock level and sales information.
-Monitored and maintained

Lepo Maria logoLM

In House Fashion Designer

Mar 2017 - Jun 2017 (3 months)

-Successfully managed the design process for multiple fashion collections from conception to final styling, resulting in high-quality and innovative designs.
-Conducted market research to identify new trends, fabrics, and techniques, leading to the development of unique and popular products.
-Collaborated with team members to select themes, make edits to line, and create new concepts, resulting in

The Goods Dept logoTD

Apparel Sales Associate

Sep 2016 - Nov 2016 (2 months)

-Provided exceptional customer service by warmly greeting customers, answering their questions, and engaging with them to create a positive shopping experience.
-Managed financial transactions by operating cash registers, accurately handling payments, and balancing drawers to ensure accurate accounting.
-Directed customers to merchandise within the store to increase sales and improve customer sati

Education

Degrees, certifications, and relevant coursework

SM

SmallTalk2Me

SmallTalk English Speaking Level Test

Issued Feb 2026

RA

Rakamin Academy

Digital Marketing, Digital Marketing

I’m currently enrolled in a 7-month Job Guarantee Bootcamp program that’s structured into four phases. The first phase is a 12-week "Intensive Learning" period, where I’m developing both hard and soft skills with the guidance of experienced tutors and mentors from top companies. After that, there’s a 4-week "Final Project" phase, where I’ll work on building a portfolio by collaborating with a team

GO

Google

Google Ads Search Certification

Issued Feb 2025 · Expired Feb 2026

LJ

LaSalle College - Jakarta

Bachelor of Arts - BA, Fashion Business

2014 - 2018

As a Fashion Business enthusiast, I've been privileged to explore diverse subjects ranging from fashion history to financial management at LaSalle. Amidst all the courses, the one that truly resonated with me was Fashion Marketing & Enterprise. The class not only honed my marketing skills but also provided me with invaluable insights into the workings of the fashion industry. It was an exhilaratin

CS

Christian International School

High School Graduate

2010 - 2013

Throughout my formative years in high school, I held various leadership positions such as Secretary in the student council (OSIS) and Worship Leader at our weekly school service. Additionally, I channeled my passion for competition by actively participating in regional contests, showcasing my skills and talents beyond the classroom.

Tech stack

Software and tools used professionally

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