SWSandra Natania Wijaya
@sandranataniawijaya
Digital marketing specialist with 4+ years of experience.
IndonesiaWhat I'm looking for
I am a digital marketing specialist with over four years of experience in developing effective marketing strategies and managing user journeys across various digital channels. My expertise lies in social media and email marketing, campaign planning, and audience engagement, all with a strong focus on conversion and user flow optimization. I thrive in collaborative environments, working seamlessly with remote and cross-functional teams to deliver performance-driven results.
Throughout my career, I have spearheaded numerous strategic marketing campaigns that have significantly increased brand awareness and engagement. For instance, at Body Factory, I successfully planned and executed large-scale fitness and wellness events, driving over 20% new lead generation per campaign. My ability to create and manage compelling content has led to substantial growth in reach and follower engagement across platforms like TikTok and Instagram.
In addition to my hands-on experience, I hold a Bachelor’s degree in Tourism from Udayana University, where I graduated Cum Laude. My academic background, combined with certifications in digital marketing and project management, equips me with the knowledge and skills to navigate the ever-evolving digital landscape effectively.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Freelance
Oct 2023 - Present (1 year 7 months)
Developed and executed creative content strategies for various brands, focusing on Instagram Reels and paid ads. Provided creative direction and managed brand storytelling through social media platforms, enhancing user experience and engagement.
Marketing Coordinator
Body Factory
Jul 2024 - Present (10 months)
Spearheaded over 12 strategic marketing campaigns, enhancing brand awareness and engagement across digital platforms. Planned and executed large-scale fitness events, driving significant lead generation. Managed influencer collaborations and produced over 100 creative content pieces, resulting in substantial growth in reach and engagement.
Sales Promotion Account Executive
Discover Luxury Indonesia
Sep 2023 - Apr 2024 (7 months)
Enhanced lead generation and conversion rates through effective marketing plans and consumer insights. Increased social media engagement significantly and produced high-quality digital content, generating business opportunities through networking.
Content Creator & Social Media Executive
Bantu Finansialku
Jan 2022 - Sep 2022 (8 months)
Established a comprehensive content calendar and guidelines, creating a significant volume of social media posts that boosted follower growth. Led rebranding efforts and produced webinars with high participant engagement.
Head of Digital Marketing
Kenderan Tourist Village
Jul 2023 - Aug 2023 (1 month)
Led digital marketing campaigns for community service projects, enhancing visibility and engagement through strategic use of social media platforms.
Event & Community Marketing Intern
ASTRO Indonesia
Jan 2022 - Sep 2022 (8 months)
Managed Below The Line events and direct marketing campaigns, ensuring seamless execution through collaboration with event organizers and vendors. Engaged with influencers for brand activations and designed partnership agreements.
Social Media Specialist
Zakki
Jan 2021 - Jun 2022 (1 year 5 months)
Maintained high engagement levels by interacting with followers and creating engaging content pillars. Successfully increased audience engagement and follower growth through strategic social media management.
Event Manager
Digi Tiket
Feb 2021 - Feb 2022 (1 year)
Developed and executed event management strategies for virtual tours, achieving significant ticket sales. Collaborated with media partners for marketing campaigns and supervised ambassador activities to maximize reach.
Education
Degrees, certifications, and relevant coursework
UUUdayana University
Bachelor of Tourism, Tourism
2020 - 2024
Grade: 3.9/4.0
Studied Tourism with a focus on Public Relations, Tourist Attractions Marketing, MICE, and Marketing Management. Graduated with Cum Laude honors and a cumulative GPA of 3.9/4.0.
SUSapienza University
Student Exchange, Tourism
2022 - 2023
Grade: 25.25/30
Participated in a student exchange program focusing on tourism studies. Achieved a GPA of 25.25/30 and received the Indonesia International Student Mobility Award in 2022.
Tech stack
Software and tools used professionally
Availability
Location
IndonesiaAuthorized to work in
Job categories
Skills
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