Sandra Natania Wijaya

Spearheaded over 12 strategic marketing campaigns, enhancing brand awareness and engagement across digital platforms. Planned and executed large-scale fitness events, driving significant lead generation. Managed influencer collaborations and produced over 100 creative content pieces, resulting in substantial growth in reach and engagement.

Developed and executed creative content strategies for various brands, focusing on Instagram Reels and paid ads. Provided creative direction and managed brand storytelling through social media platforms, enhancing user experience and engagement.

Enhanced lead generation and conversion rates through effective marketing plans and consumer insights. Increased social media engagement significantly and produced high-quality digital content, generating business opportunities through networking.

Led digital marketing campaigns for community service projects, enhancing visibility and engagement through strategic use of social media platforms.

Established a comprehensive content calendar and guidelines, creating a significant volume of social media posts that boosted follower growth. Led rebranding efforts and produced webinars with high participant engagement.

Managed Below The Line events and direct marketing campaigns, ensuring seamless execution through collaboration with event organizers and vendors. Engaged with influencers for brand activations and designed partnership agreements.

Maintained high engagement levels by interacting with followers and creating engaging content pillars. Successfully increased audience engagement and follower growth through strategic social media management.

Developed and executed event management strategies for virtual tours, achieving significant ticket sales. Collaborated with media partners for marketing campaigns and supervised ambassador activities to maximize reach.

Grade: 3.9/4.0

Studied Tourism with a focus on Public Relations, Tourist Attractions Marketing, MICE, and Marketing Management. Graduated with Cum Laude honors and a cumulative GPA of 3.9/4.0.

Grade: 25.25/30

Participated in a student exchange program focusing on tourism studies. Achieved a GPA of 25.25/30 and received the Indonesia International Student Mobility Award in 2022.