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Firsa Amanda

@firsaamanda

Digital Marketing Specialist at ESMOD Jakarta, driving campaigns and student recruitment across ESMOD Jakarta and ESMOD Pro.

Indonesia

Message

At ESMOD Jakarta, I develop digital marketing strategies for ESMOD Jakarta and ESMOD Pro, supporting brand visibility, audience engagement, and student recruitment. I manage social content and paid campaigns across Meta and TikTok.

At PT Pipamas Prima Sejati, I managed and optimised Meta and TikTok Ads, achieving 1.3M social media reach within two months. I also tracked campaign performance and developed data-driven content calendars.

At Panon Mahia Nusa, I led digital campaigns for projects including The Observer, Mahia Entertainment, and Get Proof by BTS. Content optimisation supported audience growth to 25K+ and a 4.5% increase in engagement.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

ESMOD Jakarta

Jul 2026 - Present (3 months)

Develop and execute digital marketing strategies across ESMOD Jakarta and ESMOD Pro, supporting brand visibility, audience engagement, and student recruitment. Manage social media content planning, paid media campaigns, lead-generation, and CRM workflows.

Digital Marketing Social Media Strategy Paid Media Meta Ads TikTokAds Lead Generation CRM Content Strategy Copywriting SleekFlow

Marketing & Public Relations Specialist

PT Pipamas Prima Sejati

Mar 2025 - Jun 2026 (1 year 3 months)

Developed data-driven content calendars aligned with audience insights and campaign goals. Managed and optimised Meta and TikTok Ads, achieving 1.3M social media reach within two months.

Content Strategy Meta Ads TikTokAds Social Media Analytics Campaign Performance Reporting Community Management

Marketing Event Executive

PergiKuliner

Sep 2024 - Jan 2025 (4 months)

Managed event budgets, venue partnerships, schedules, and operational execution. Recruited 50+ tenants for a culinary event through social media, email, and direct outreach.

Event Management Budget Management Social Media Email Marketing Outreach KOL Partnership Management Mentorship

Marketing Traffic

Panon Mahia Nusa

Dec 2019 - Sep 2024 (4 years 9 months)

Led end-to-end marketing and digital campaigns across social media, influencer partnerships, and hybrid events for multiple projects. Developed social media strategies and content plans, growing audience to 25K+ and increasing engagement by 4.5%.

Social Media Strategy Content Planning Influencer Partnerships Campaign Management Press Releases Newsletters Project Coordination