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nurul shanty

@nurulshanty

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Marketing Communication Specialist at Holywings Group who achieved up to 21.8x ROAS across delivery platforms.

Indonesia

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At Holywings Group, I lead commercial marketing strategies, product launches, and promotional campaigns. By optimizing campaigns across GrabAds and GoFood Ads, I achieved performance of up to 21.8x ROAS.

Previously, I developed social content strategies at Kompas Gramedia and EVOS Esports, including TikTok content that generated 41M+ views at Kompas Gramedia and grew TikTok followers by 300K at EVOS Esports. Across my marketing work, I’ve also developed localized promotional strategies that increased outlet sales by up to 45.54%.

Experience

Work history, roles, and key accomplishments

Current

Marketing Communication Specialist

Current

Holywings Group

Nov 2025 - Present (10 months)

Lead end-to-end commercial marketing strategies, including integrated campaigns, product launches, and promotional initiatives. Manage marketing budgets and optimize performance marketing campaigns across GrabAds and GoFood Ads, achieving up to 21.8x ROAS.

Integrated Marketing Commercial Marketing Performance Marketing Budget Management Promotional Strategy Pricing Strategy Campaign Optimization Marketing Analytics Consumer Insights Strategic Partnerships Stakeholder Management Cross Functional Collaboration GrabAds GoFood Ads

Brand Marketing Communication

Holywings Group

Jun 2024 - Jul 2025 (1 year 1 month)

Developed commercial marketing strategies and outlet activation programs contributing to sales growth. Managed cumulative marketing budgets worth billions of IDR and led cross-functional collaboration for successful campaign execution.

Brand Marketing Commercial Marketing Budget Management Campaign Management Cross functional Leadership Stakeholder Management Marketing Analytics Entertainment Marketing Promotional Strategy

Social Media Specialist

Holywings Group

Jul 2023 - May 2024 (10 months)

Developed data-driven content strategies that consistently exceeded engagement KPIs. Produced high-performing short-form content generating 100K–1M+ views per campaign and secured strategic media partnerships delivering IDR 20+ million in media cost efficiencies.

Social Media Strategy Content Strategy Content Creation Short Form Content Media Partnerships Campaign Optimization Audience Analysis Engagement Strategy

Social Media Specialist

Kompas Gramedia

Mar 2021 - Mar 2023 (2 years)

Developed platform-specific content strategies that generated 41M+ TikTok views within three months. Increased Instagram followers by 10K+ within one month through data-driven content planning and audience engagement strategies.

Social Media Strategy Content Strategy TikTok Instagram Audience Engagement Content Planning Analytics Cross Functional Collaboration

Social Media Specialist

EVOS Esports

Jul 2019 - Nov 2020 (1 year 4 months)

Developed viral content strategies that increased TikTok followers by 300K within two months. Produced high-performing digital content, including multiple videos exceeding 1M organic views within 24 hours.

Social Media Strategy Content Strategy Viral Content Development TikTok Audience Analysis Social Listening Organic Reach Community Engagement

Social Media Specialist

Froyo Story

Jan 2019 - Jun 2019 (5 months)

Managed day-to-day social media operations, including content planning, publishing, and community engagement. Developed editorial calendars aligned with seasonal campaigns and assisted in executing promotional campaigns.

Social Media Management Content Planning Editorial Calendar Community Engagement Promotional Campaigns