Shareena Othman
@shareenaothman
I drive B2B growth strategies across energy, environment, and manufacturing.
United Arab EmiratesWhat I'm looking for
At Gradiant, I lead global marketing, building on B2B growth and product leadership across environment, energy, and manufacturing markets. I translate business vision into actionable go-to-market, market intelligence, and portfolio strategies.
Previously at Danaher’s Pall Corporation and Dräger, I led APAC product and marketing initiatives, from product launches and lifecycle management to pricing, positioning, and customer trials. I also increased market share by an average of 10% as a technical sales engineer, while bringing an electrical engineering foundation and sustainability focus to my work.
Experience
Work history, roles, and key accomplishments
Worked as Global Marketing Manager at Gradiant.
Serve as APAC Marketing Leader on the management team.
Lead strategic growth projects with global cross functional team including commercial, market/product management, operation, technology members, channel partners and customers. Extensive expertise in managing complex B2B products across their entire lifecycle, from initial market analysis and development to successful launch and continual opt
Focus on Industrial portfolio-coalescers, filters, purifiers, cleanliness unit, diagnostic and vessels.
Drive new product introduction launches in both strategic and tactical growth through all the product development gate stages and facilitate supply continuity.
Skills: Portfolio strategy, Voice of Customers (VOC), forecast analysis, partnership with key customers on field trials, marketing col
Focus on diagnostic portfolio-gas detection, alcohol, and drug test.
Champion marketing action plan for industrial customers and law enforcement agencies.
Skills: Market research and trends, competitive analysis, pricing, positioning, branding, customer acceptance test, lead generation campaign to creatively present technical data, mentoring and training.
Create sales activities and provide technical sales that increase market-share gains by average 10% and prompt large client base to switch from competitor's products.
Skills: Value selling, engineering solutions, total cost of ownership
Electrical Design Engineer, Research & Development Department
Jun 2003 - May 2007 (3 years 11 months)
Provide end-to-end design including new development and facelifts and meet project objectives, i.e. design meet target specification, performance, safety and homologation requirement, development timeframe and target cost.
Skills: CATIA and AutoCAD engineering projects design software, design concept sheet, design planning sheet, drawings, engineering bill of material, product change request, ISO
Education
Degrees, certifications, and relevant coursework
University of Birmingham
Master of Business Administration - MBA
2016 - 2018
Modules:
• Strategic Marketing
• International Business Environment
• Financial Management
• Strategic Analysis of International Business
• Implementing Strategy and Managing Change
• Operation Management
• Organisational Behaviour and Human Resource Management
• Advanced Leadership
• Project Management
• Economics and Economic Policy for Business
University of Malaya
Bachelor's degree, Electrical Engineering
1998 - 2002
Availability
Location
United Arab EmiratesAuthorized to work in
Salary expectations
Social media
Skills
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