Open to opportunities

Shannon Adams

@shannonadams

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Senior Content Manager specializing in global content adaptation and strategy.

United States

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What I'm looking for

I am looking for a role that values strategic localization and creative collaboration, offering opportunities for growth and innovation.

I am a Senior Content Manager with extensive experience in managing high-value global content adaptation projects for top-tier brands, including Google, Tom Ford Beauty, and Sesame Workshop. My expertise lies in orchestrating cross-functional teams to deliver brand-consistent messaging across 50+ international markets. I am a proven project manager skilled in budget management, stakeholder engagement, and process innovation.

Throughout my career, I have spearheaded multi-market transcreation processes, ensuring cultural resonance and brand consistency. I have managed significant budgets and high-impact localization initiatives, optimizing workflows and resources to maximize ROI and content quality. My passion for bridging language and culture drives my strategic localization efforts, ensuring seamless audience engagement and global brand success.

Experience

Work history, roles, and key accomplishments

Senior Content Manager, Localization

Jellyfish

Jun 2021 - Jan 2025 (3 years 7 months)

Spearheaded multi-market transcreation processes for Google, managing a $500K+ annual budget and overseeing $1M+ localization initiatives. Led a global network of validators and advised stakeholders on content adaptation and localization best practices.

Localization Content Strategy Budget Management Project Management Adobe Creative Suite Performance Analytics

Content Manager, Localization

Jellyfish

Jun 2021 - Mar 2023 (1 year 9 months)

Supervised multi-year localization campaigns for Google, ensuring brand consistency and cultural relevance across diverse international markets. Collaborated with internal teams and linguists to enhance content quality.

Localization Cultural Relevance Stakeholder Engagement Content Adaptation Team Collaboration Quality Assurance Market Insights

Localization Manager

Tag

Sep 2017 - May 2021 (3 years 8 months)

Oversaw a cross-functional team of 4K+ linguists to deliver localized content for global clients, managing $500K+ projects and adapting content for 21 international markets. Directed website redesign to enhance client engagement.

Team Leadership Localization Client Engagement Project Management Digital Content Adaptation Creative Direction UX Enhancements Cross Functional Collaboration

Transcreation Executive

Tag

Feb 2017 - Sep 2018 (1 year 7 months)

Led translation and transcreation initiatives for major brands, ensuring content maintained brand integrity and cultural relevance. Collaborated with creative teams to develop engaging messaging for global markets.