Open to opportunities

Shanique Hayden Barnes

@shaniquehaydenbarnes

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Creative marketing and communications consultant driving growth through strategic content.

Jamaica

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What I'm looking for

I seek roles where I can lead strategic marketing and communications campaigns, drive measurable growth, collaborate across teams, and continue producing creative digital content that attracts audiences and advertisers.

I am a marketing and communications consultant with over 8 years' experience in public relations, digital marketing, and content production. I develop and implement integrated marketing and communications campaigns for public and private sector clients to increase awareness and achieve measurable results.

My career includes roles as Commercial Manager and Senior Commercial Content Executive where I led revenue growth initiatives — notably contributing to an 80% increase in Loop's revenue — and conceptualized B2B marketing and PR campaigns that attracted advertisers. I have produced social media content (video, photo, graphics) for 15+ clients across the Caribbean and have hands‑on experience in video, podcast, editorial production, and creative writing.

I am organized, collaborative, and skilled in campaign planning, event management, and digital strategy, with certifications from Google Digital Garage, HubSpot Academy, and iCreate Institute. I am motivated to deliver creative communications that drive engagement and commercial outcomes.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Communications Consultant

Current

University of the West Indies, Mona

Jul 2023 - Present (2 years 4 months)

Developed and implemented marketing and communications campaigns for public and private sector organizations, increasing awareness and achieving key results across initiatives.

Marketing Strategy Communication Campaign Management Public Relations Content Production Digital Marketing Stakeholder Engagement

Commercial Manager - Loop News

Digicel Group

Dec 2020 - Jul 2023 (2 years 7 months)

Led revenue growth initiatives that increased Loop's revenue by 80% and conceptualized B2B marketing and PR campaigns to attract advertisers.

Revenue Growth B2B Marketing Public Relations Advertising Sales Campaign Strategy Client Relations Project Management

Senior Commercial Content Executive

Trend Media Group

May 2018 - Dec 2021 (3 years 7 months)

Created engaging monthly social media content (video, photo, graphics) for over 15 clients across the Caribbean and supported content production across formats.

Content Creation Social Media Management Video Production Editorial Client Management Campaign Execution

Marketing Executive

Trend Media Group

Sep 2016 - May 2018 (1 year 8 months)

Managed social media and brand identity for Trend Media Group and Loop News, executing digital marketing strategies and supporting event activities.

Social Media Brand Management Digital Marketing Content Strategy event support Analytics Community Engagement

Communications Officer

Registrar General's Department

May 2015 - Sep 2016 (1 year 4 months)

Planned and executed publicity events including the inaugural Civil Registration and Identity Management Conference and managed daily PR and social media activities.

Public Relations Event Planning Social Media Management Media Relations Campaign Execution