Open to opportunities

Camille Dunstan

@camilledunstan

Message

I craft global brand voice and digital copy, scaling content frameworks across channels and cultures.

Jamaica

Message

What I'm looking for

I’m looking to lead brand voice and content strategy for global audiences—building scalable frameworks, optimizing performance through testing and analytics, and partnering cross-functionally to deliver consistent, high-converting messaging.

I’m a globally-minded content strategist and copywriter with 10+ years of experience crafting brand voice across digital channels—from in-platform messaging and social media to email and campaign assets.

Across the Caribbean, Dubai, and the UK, I translate complex ideas into audience-first copy that resonates across cultures and regions. I bring creative depth, analytical rigour, and cultural fluency to help global platforms deliver consistently on message.

I’ve led scalable content frameworks, editorial guidelines, and toolkits that empower distributed teams to execute at scale. In my current role, I develop editorial frameworks and content toolkits adopted by regional team members and freelancers to enable on-brand execution.

I also drive performance through targeted campaigns and iteration—designing and executing social media campaigns, applying A/B testing and conversion copywriting principles, and overseeing AI-assisted prompting workflows to maintain quality and consistency. I’m motivated to build messaging that supports international visibility and stakeholder engagement.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Clean Energy Regulatory Reform Advisory (CERRA)

Jan 2026 - Present (6 months)

Lead content strategy and messaging across digital channels for a Caribbean and Latin American clean energy advisory firm, ensuring brand voice consistency across global audiences. Developed scalable editorial frameworks and toolkits and executed social campaigns to increase engagement and international visibility.

Digital Content Strategy Brand Voice Editorial Standards Social Media Campaigns Copywriting

Current

Media Buyer

Current

Advana Agency

Jul 2025 - Present (1 year)

Manage Meta ad campaigns for 30+ med spa clients, focusing on performance-driven messaging and creative strategy. Analyze daily performance and refine targeting, messaging, and formats while coordinating client communication and content reporting across teams.

Meta Campaigns Ad Copywriting Creative Strategy Targeting ROI Optimization Client Reporting Slack Loom ClickUp

Digital Marketing & Content Manager

Itel

Apr 2025 - Jul 2025 (3 months)

Conceptualised and directed multi-format content strategies for talent acquisition campaigns, partnering with designers and videographers to produce brand-aligned assets. Maintained monthly content calendars and adapted messaging for diverse regional audiences while tracking content performance using Greenhouse.

Social Media Content Greenhouse Content Performance

Paid Media Manager

Pow Social

Mar 2024 - Mar 2025 (1 year)

Planned, launched, and optimized campaigns across Meta, Google, and OTA platforms for 20+ clients, building copy frameworks and targeting strategies to maximize ROI. Collaborated on ad creatives and landing pages and used budgets and KPIs to continually refine messaging, creative, and audience targeting.

Meta Ads Google Ads Paid Media Optimization Strategic Targeting SEO and Remarketing Copy KPIs ROI Optimization Budget Management

Copywriter

NCB Financial Group (National Commercial Bank Jamaica)

Sep 2021 - Jan 2024 (2 years 4 months)

Led the 'Fighting Fraud Friday' public awareness campaign by crafting copy across digital and print channels. Produced press releases, ad copy, email campaigns, and managed crisis communications and media relations to maintain consistent brand voice and tone.

Public Awareness Campaign Copywriting Ad Copywriting Email Campaigns Crisis Communications Media Relations Brand Voice

Senior Digital Marketing Executive

Internet Income Jamaica

Jun 2015 - Aug 2021 (6 years 2 months)

Led social media strategy and content development for clients across the Caribbean and international markets, adapting copy for diverse regional audiences. Developed content guidelines for distributed teams and led eCommerce content initiatives, optimizing product listings to support bestseller outcomes.

Social Media Strategy Digital Copywriting E Commerce Content Product Listing Optimization