Open to opportunities

Shawntel McLean

@shawntelmclean1

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Creative content and copywriting professional driving brand growth.

Jamaica

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What I'm looking for

I am looking for a dynamic role that fosters creativity and allows for strategic input in brand communication and digital marketing initiatives.

I am a creative and results-driven content and copywriting professional with a strong background in long- and short-form writing. My experience spans media releases, website content, email marketing, and social media management. I excel in managing brand communication and coordinating with media to support reputation management efforts.

Throughout my career, I have developed and executed integrated marketing and communications strategies, including media relations and digital campaigns. I have a proven track record in audience research, competitor analysis, and campaign planning for both B2B and B2C brands. My strategic thinking and problem-solving skills, combined with excellent communication abilities, allow me to drive brand growth, engagement, and visibility effectively.

Experience

Work history, roles, and key accomplishments

Current

Communications Officer

Current

DRT Communications

Oct 2024 - Present (9 months)

Developed and executed integrated marketing and communications strategies, including media relations, digital campaigns, and brand messaging. Drafted and distributed press releases, speeches, and media kits while managing media outreach and press engagements.

Media Relations Press Release Writing Content Creation Social Media Management Email Marketing

Senior Digital Marketing Officer

Digita Global Marketing

Jul 2023 - Sep 2024 (1 year 2 months)

Led a team of digital marketers, increasing productivity by 20% through workflow optimisation and strategic oversight. Developed and executed digital marketing strategies and content campaigns across social media, email, SEO, and paid advertising for B2B and B2C brands.

Digital Marketing Team Leadership Workflow Optimization Content Strategy SEO Paid Advertising Campaign Management Performance Analysis Creative Production

Digital Marketing Officer

Digita Global Marketing

Jun 2022 - Jul 2023 (1 year 1 month)

Managed day-to-day digital activities including content planning, community engagement, copywriting, and client success. Analysed campaign performance and prepared regular reports with actionable insights tied to client KPIs.

Content Planning Community Engagement Copywriting Client Success Campaign Analysis performance reporting KPI Tracking Digital Marketing Social Media Email Marketing

Community Manager

Chic Digital

Aug 2022 - Oct 2022 (2 months)

Coordinated all community management for Chic Digital, an Inbound Digital Marketing strategy agency. Engaged target audience through inbox management, online fan engagement, and administrative support.

Community Management Inbox Management Online Engagement Content Creation Digital Marketing Social Media Administrative Support

Editorial Journalist

Davis Index

May 2021 - Feb 2022 (9 months)

Researched and wrote articles on market trends and industry developments. Edited and proofread content to ensure high editorial standards.

Journalism Research Market Trends Editing Proofreading Editorial Standards Report Writing

Social Media Manager

Henry's Healthy Options

Oct 2020 - Jun 2022 (1 year 8 months)

Created content for and managed the company’s social media pages. Scaled the business online presence and reach through strategic content creation and scheduling.

Content Creation Social Media Management Online Presence Scheduling Digital Marketing Engagement

Education

Degrees, certifications, and relevant coursework

University of Technology, Jamaica

Bachelor of Arts in Communication, Communication Arts & Technology

Studied Communication Arts & Technology at the University of Technology, Jamaica. Gained expertise in various forms of communication, preparing for a career in media and content.