Shawntel McLeanSM
Open to opportunities

Shawntel McLean

@shawntelmclean1

Creative content and copywriting professional driving brand growth.

Jamaica
Message

What I'm looking for

I am looking for a dynamic role that fosters creativity and allows for strategic input in brand communication and digital marketing initiatives.

I am a creative and results-driven content and copywriting professional with a strong background in long- and short-form writing. My experience spans media releases, website content, email marketing, and social media management. I excel in managing brand communication and coordinating with media to support reputation management efforts.

Throughout my career, I have developed and executed integrated marketing and communications strategies, including media relations and digital campaigns. I have a proven track record in audience research, competitor analysis, and campaign planning for both B2B and B2C brands. My strategic thinking and problem-solving skills, combined with excellent communication abilities, allow me to drive brand growth, engagement, and visibility effectively.

Experience

Work history, roles, and key accomplishments

DM

Senior Digital Marketing Officer

Digita Global Marketing

Jul 2023 - Sep 2024 (1 year 2 months)

Led a team of digital marketers, increasing productivity by 20% through workflow optimisation and strategic oversight. Developed and executed digital marketing strategies and content campaigns across social media, email, SEO, and paid advertising for B2B and B2C brands.

Education

Degrees, certifications, and relevant coursework

University of Technology, Jamaica logoUJ

University of Technology, Jamaica

Bachelor of Arts in Communication, Communication Arts & Technology

Studied Communication Arts & Technology at the University of Technology, Jamaica. Gained expertise in various forms of communication, preparing for a career in media and content.

Tech stack

Software and tools used professionally

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