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@lafaynebrittany
Communications professional driving strategic PR, marketing, and digital growth.
I am a results-driven communications professional with over five years of experience developing and executing strategic communication plans that drive brand awareness and audience engagement.
I have a proven track record as a public relations specialist securing media coverage and building relationships with stakeholders, and as a marketing communications manager creating impactful content and managing social media campaigns.
In prior roles I devised innovative digital strategies, coordinated cross-functional teams, and launched optimized online advertisements that increased brand awareness by 60% and drove a 67% rise in website traffic through targeted campaigns.
I bring strengths in campaign management, data analysis, customer acquisition, and leadership, and I seek opportunities to apply strategic communications and marketing skills to grow brands and deliver measurable results.
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Work history, roles, and key accomplishments
Digital Systems and Supplies
May 2019 - Sep 2019 (4 months)
Devised strategies to build long-term digital consumer connections and enhanced social media presence, increasing company and brand awareness by 60% over two years through optimized online advertising.
Diamond Rose Accessories
Aug 2016 - Apr 2017 (8 months)
Developed and executed marketing strategies that drove a 67% increase in website traffic and promoted brand/products through digital campaigns while collaborating with internal teams of 15+ members.
Degrees, certifications, and relevant coursework
Bachelor of Arts, Communication Arts and Technology
Completed a Bachelor of Arts in Communication Arts and Technology, focusing on communication strategies, media, and digital marketing.
Software and tools used professionally
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