lafayne brittany
@lafaynebrittany
Communications professional driving strategic PR, marketing, and digital growth.
What I'm looking for
I am a results-driven communications professional with over five years of experience developing and executing strategic communication plans that drive brand awareness and audience engagement.
I have a proven track record as a public relations specialist securing media coverage and building relationships with stakeholders, and as a marketing communications manager creating impactful content and managing social media campaigns.
In prior roles I devised innovative digital strategies, coordinated cross-functional teams, and launched optimized online advertisements that increased brand awareness by 60% and drove a 67% rise in website traffic through targeted campaigns.
I bring strengths in campaign management, data analysis, customer acquisition, and leadership, and I seek opportunities to apply strategic communications and marketing skills to grow brands and deliver measurable results.
Experience
Work history, roles, and key accomplishments
Sales and Marketing Professional
Digital Systems and Supplies
May 2019 - Sep 2019 (4 months)
Devised strategies to build long-term digital consumer connections and enhanced social media presence, increasing company and brand awareness by 60% over two years through optimized online advertising.
Marketing Strategist
Diamond Rose Accessories
Aug 2016 - Apr 2017 (8 months)
Developed and executed marketing strategies that drove a 67% increase in website traffic and promoted brand/products through digital campaigns while collaborating with internal teams of 15+ members.
Education
Degrees, certifications, and relevant coursework
University of Technology, Jamaica
Bachelor of Arts, Communication Arts and Technology
Completed a Bachelor of Arts in Communication Arts and Technology, focusing on communication strategies, media, and digital marketing.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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