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Alicia Richards

@aliciarichards

Marketing and communications specialist at Mona Academy of Sport, leading sponsor outreach and promoting the revived UWI vs UTech championship.

Jamaica

Message

At Mona Academy of Sport, I plan the department’s annual event calendar, lead sponsor outreach for major events, and create content for intercollegiate competitions. I also run social media pages that grew followers by 6% and reach 4,000 people per month.

At the Auditor General Department, I handled media requests and helped turn technical audit material into plain-language website and social media content. I also created staff and public education events explaining the department’s role.

At Jamaica Cricket Association, I led marketing and promotion for national and regional fixtures and wrote sponsorship proposals, including one that secured a $500,000 sponsorship from Advantage General Insurance for the senior cup. Earlier, I created and hosted The Crease, a YouTube and social series about Jamaican cricketers and administrators.

Experience

Work history, roles, and key accomplishments

Current

Sports Coordinator (Special Events & Marketing)

Current

Mona Academy of Sport

Mar 2024 - Present (2 years 7 months)

Plan and deliver the department's annual event calendar, including events across flagship fixtures and staff series. Lead sponsor outreach for major events and run social media pages, growing followers by 6% and reaching 4000 people per month.

Event Planning Sponsorship Social Media Strategy Content Creation Media Relations

Corporate Communications Officer

Auditor General Department

Mar 2023 - Feb 2024 (11 months)

Handled media requests and prepared communication between the department, its stakeholders, and leadership. Created staff and public education events and co-managed the website and social media accounts, turning technical audit material into plain-language content.

Media Relations Stakeholder Communication Event Planning Content Creation Social Media Management

Marketing & Communications Manager (Acting)

Jamaica Cricket Association

Aug 2020 - Feb 2023 (2 years 6 months)

Led marketing and promotion for national/regional fixtures, including during COVID. Wrote sponsorship proposals that secured partners, and managed the association's social media, growing followers from 2358 to 5243.

Marketing Sponsorship Proposals Social Media Management Event Promotion Stakeholder Relations

Events & Marketing Officer

Jamaica Cricket Association

Jan 2019 - Aug 2020 (1 year 7 months)

Created and hosted The Crease, a YouTube and social series on Jamaican cricketers and administrators. Wrote press briefings, conducted interviews, planned community outreach, and helped draft sponsorship proposals.

Content Creation Video Production Interviewing Press Briefings Community Outreach Sponsorship

Administrative Assistant Marketing and Cricket Operations

Jamaica Cricket Association

Jun 2017 - Jan 2019 (1 year 7 months)

Managed data for athletes and office information, composed monthly reports, and managed social media. Maintained company inventory and handled office responsibilities including email correspondence, phone, event planning, and presentations.

Data Management Reporting Social Media Management Inventory Management Event Planning Office Administration

Student Admin Assistant

UWI Sports Department

Aug 2013 - May 2017 (3 years 9 months)

Helped plan and run campus sporting events, including the UWI/UTech Classics and UWI Throwers Meet. Coordinated travel logistics for student athletes, managed bookings for the Mona Bowl, and prepared reports, budgets, and correspondence.

Event Planning Travel Coordination Budgeting Reporting Correspondence Booking