Open to opportunities

Infiniti Digital

@infinitidigital

Message

I’m a performance-led content marketing leader who turns strategy into audience growth.

Jamaica

Message

What I'm looking for

I’m looking to lead content and growth strategies that pair compelling storytelling with measurable results—social, email, and automation included—where I can partner with creators, shape campaigns end-to-end, and scale audience-led engagement.

I’m a CDMP content marketing leader with 5+ years of experience building content, brand, and growth strategies across media, technology, lifestyle, e-commerce, and B2B. I evaluate creative work, shape campaign direction, and translate business goals into storytelling that connects with audiences.

I specialize in editorial storytelling, creator collaboration, brand partnerships, digital publishing, and social media strategy. My work has earned national media recognition and high-value placements, including audience-led campaigns and thought-leadership cover stories built through a national media partnership.

In recent roles, I’ve driven measurable results—boosting content views by +991% and month-over-month engagement by +997%, launching an email list that delivered a 55% open rate and 4% CTR, and scaling targeting to achieve a 31.5% open rate and 2% CTR. I also led multi-touch email and content strategy that increased blog traffic by +300% and blog views by +150%.

Experience

Work history, roles, and key accomplishments

Current

Founder and Creative Director

Current

Blade Infiniti

Oct 2025 - Present (9 months)

Founder and Creative Director of a unisex streetwear brand using fashion and cultural storytelling to build creator-led visibility and early momentum. Secured Skip’s 2025 Year-End $10K Grant win, multiple editorial and gifting placements, and a ten-week international campaign reaching weekly social audiences of 700K+.

Brand Partnerships Social Media Strategy Campaign Execution Digital Publishing

Current

Founder and Marketing Consultant

Current

Infiniti Digital

Sep 2023 - Present (2 years 10 months)

Founder and Marketing Consultant leading content, marketing, and brand strategy for early-stage B2C lifestyle and B2B brands with a focus on storytelling, campaign execution, social, email, and automation. Delivered growth results across social engagement and email performance, including segmentation and lifecycle programming.

Content Strategy Copywriting Brand Voice Social Media Strategy Email Marketing Marketing Automation Audience Segmentation Campaign Optimization Analytics

Content Manager

Jamaicans.com

Jul 2023 - Oct 2023 (3 months)

Content Manager for a Caribbean diaspora media outlet, managing cultural stories across news, lifestyle, and entertainment. Increased post engagement by 2x in three months and led a creator-driven influencer campaign that generated 15K organic engagements and 200+ survey insights.

Content Management Audience Engagement Narrative Strategy Social Media Strategy

Digital Marketing Manager

Jamaica Technology and Digital Alliance

Jun 2021 - Dec 2022 (1 year 6 months)

Digital Marketing Manager at a nonprofit advancing Jamaica’s digital economy through policy advocacy, education, events, and partnerships. Led event marketing and communications, delivered major conversion growth for the Go Digital Marketplace campaign, and built automated multi-touch email and content workflows that increased blog traffic and views.