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@shamuser1

I drive performance and content strategy to cut CPL and boost ROAS.

India
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What I'm looking for

I’m looking for performance or growth marketing roles where I can own full-funnel strategy and optimization—reducing CPL, improving ROAS, and leading content + paid execution with ambitious D2C or agency teams.

I’m a Performance & Content Strategist with 2.5+ years managing paid media campaigns across Meta Ads and Google Ads for B2C and B2B brands. I focus on measurable outcomes like CPL reduction, ROAS optimisation, and full-funnel campaign strategy built on data-driven creative testing.

I’ve delivered strong results through systematic A/B testing of creatives, audience segments, and campaign structures, including CBO and ABO. By testing relentlessly, I reduced average CPL by 15-20% and improved ROAS from 1x to 3x, while optimizing for lead generation and conversion performance.

I also build performance creative workflows and align strategy with execution by directing performance creative production with video and design teams. I lead monthly client performance reviews and track KPI reporting to support growth, retainer renewals, and continuous optimization.

Before my current focus, I strengthened my marketing foundation through consultative lead-to-sales work and end-to-end content production. I’ve also grown social performance—like increasing profile visits by 20% through data-driven content calendars and Meta A/B testing—and I’m now seeking performance or growth marketing roles with ambitious D2C or agency teams.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

St. Xavier's College, Mumbai logoSM

St. Xavier's College, Mumbai

PDGEM, Media & Advertising

2024 - 2025

Completed PDGEM in Media & Advertising at St. Xavier's College, Mumbai from 2024 to 2025.

SIES College, Mumbai logoSM

SIES College, Mumbai

Bachelor of Mass Media (BMM), Mass Media

2021 - 2023

Earned a Bachelor of Mass Media (BMM) at SIES College, Mumbai from 2021 to 2023.

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