SHAM User

I’m a Performance & Content Strategist with 2.5+ years managing paid media campaigns across Meta Ads and Google Ads for B2C and B2B brands. I focus on measurable outcomes like CPL reduction, ROAS optimisation, and full-funnel campaign strategy built on data-driven creative testing.

I’ve delivered strong results through systematic A/B testing of creatives, audience segments, and campaign structures, including CBO and ABO. By testing relentlessly, I reduced average CPL by 15-20% and improved ROAS from 1x to 3x, while optimizing for lead generation and conversion performance.

I also build performance creative workflows and align strategy with execution by directing performance creative production with video and design teams. I lead monthly client performance reviews and track KPI reporting to support growth, retainer renewals, and continuous optimization.

Before my current focus, I strengthened my marketing foundation through consultative lead-to-sales work and end-to-end content production. I’ve also grown social performance—like increasing profile visits by 20% through data-driven content calendars and Meta A/B testing—and I’m now seeking performance or growth marketing roles with ambitious D2C or agency teams.