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dhananjay Chauhan

@dhananjaychauhan

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Growth & performance marketer specializing in paid acquisition, funnel optimization, and measurable ROAS.

India

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What I'm looking for

I’m looking for a role where I can own Meta and Google growth, optimize funnels for higher lead quality and ROAS, and use GA4-driven insights to scale acquisition—building structured testing systems and better customer journeys.

I’m a Growth & Performance Marketing Specialist who drives revenue through performance channels—Meta Ads and Google Ads—while building scalable acquisition and retargeting funnels. I’ve scaled MetaAds for a D2C kidswear brand to generate ₹30L+ purchase conversion value from ₹4.5L ad spend (5–9.7X ROAS) through audience restructuring, creative testing frameworks, and retargeting funnel improvements.

I also build high-intent demand generation for luxury and local services, including filtering Google Search queries to attract serious buyers for an ultra-luxury jewellery brand and launching local search campaigns that generated 11 qualified enquiries and 4 confirmed consultation meetings within 30 days. I analyze performance with Google Analytics (GA4), Meta Business Manager, and Miro, then translate customer journeys into clear growth insights.

Experience

Work history, roles, and key accomplishments

Social Media Manager

Shark Stark

Jan 2024 - Jul 2025 (1 year 6 months)

Managed Instagram and LinkedIn, creating campaign-aligned content calendars and executing LinkedIn lead-gen for B2B decision-makers to deliver qualified inbound leads for the sales team. Partnered with designers to produce ad creatives and short-form videos, and used engagement and campaign metrics to optimize growth and interaction rates.

Instagram LinkedIn LinkedIn Lead Gen Forms B2B Marketing Social Media Analytics Creating Short Videos Ad Creative Development Campaign Optimization