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shambhavi mhetre

@shambhavimhetre

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Communications specialist with 6+ years shaping audience-focused content and digital campaigns for B2B brands.

India

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What I'm looking for

I’m looking for a communications/content role where I can own content strategy and campaign execution—across digital, social, and web—while supporting measurable outcomes (like lead-gen). I thrive partnering with stakeholders and turning complex briefs into clear, brand-safe messaging.

I’m a content and communications specialist with 6+ years of experience translating complex briefs into clear, audience-focused communication. I’ve led content strategy and execution for brands across sustainability, energy, technology, finance, and B2B—creating campaign narratives, ad copy, video scripts, and website copy while keeping strategic intent and brand relevance intact.

Across healthcare and pharmaceutical work, I developed product launch communication, HCP materials, leave-behind leaflets, and patient awareness content—simplifying medical topics into platform-specific messaging. I also drive measurable outcomes through campaign-led messaging and lead-generation content that supports performance across Google and Meta Ads, while collaborating closely with design, digital, client servicing, and stakeholder teams to maintain quality and consistency.

Experience

Work history, roles, and key accomplishments

Communication Specialist

Fifth Estate Agency

Aug 2024 - Sep 2025 (1 year 1 month)

Led internal and external communications content strategy and execution across sustainability, energy, technology, finance, and B2B brands. Developed campaign narratives and ad/video copy and supported lead generation through Google and Meta ads.

Internal Communications Content Strategy Campaign Planning Digital Engagement Campaign Copywriting Audio Video Scripting Lead Generation Google Ads Meta Ads Thought Leadership Content Stakeholder Management Social Media Content Email Marketing Newsletters Junior Writer Management

Copywriter

Skepper Creative Agency

Dec 2022 - Jul 2024 (1 year 7 months)

Created healthcare, pharmaceutical, wellness, and B2B communication across digital, print, social, web, video, and advertising platforms. Simplified complex briefs into clear audience-specific messaging and supported product launch and HCP/patient materials.

Content Writer

Industry Future Mercury

Aug 2021 - Nov 2022 (1 year 3 months)

Developed digital and social media content for multi-industry clients to support brand presence, awareness, and audience engagement. Proofread and edited content to maintain accuracy, clarity, and consistency across client deliverables and contributed to organic social growth from zero to 6,000 followers in three months.

Digital Content Creation Social Media Content Proofreading Editing Website Content Social Media Growth

Content Writer

NoBroker

Aug 2020 - Jan 2021 (5 months)

Created marketing materials, mailers, website content, and promotional communication for real estate brands. Wrote SEO articles and web content to improve search visibility and engagement and developed customer-facing campaign messaging.

Marketing Materials Emailers Content Website Content Marketing Communications Content and SEO

Content Writer

Insights Success Pvt Ltd

May 2019 - Apr 2020 (11 months)

Produced editorial and marketing content for national and international magazine clients, including leadership profiles, cover stories, and brand features. Conducted interviews via calls and written Q&As and managed magazine issues end-to-end from planning through writing, editing, proofreading, coordination, and final quality checks.

Editorial Writing Interviewing Question Authoring Content Planning Content Writing Editing Proofreading Magazine Issue Management