DPDebarupa Paul
@debarupapaul
Content strategist and copywriter driving brand growth through strategic digital content.
IndiaWhat I'm looking for
I am a content strategist and certified copywriter with extensive experience creating digital content, brand communications, and social media campaigns for clients across healthcare, real estate, fintech, and consumer brands.
At Credvest, I led creative and content strategy for 12 real estate projects and branding for four projects, growing social pages by over 1,000 followers across three projects while producing website, brochure, ad, and social assets.
In agency and freelance roles, I produced SEO-focused articles, on-page and off-page content for financial products, native ad copy for major brands, and YouTube scripts, collaborating closely with designers and cross-functional teams to ensure quality output.
I am proficient with prompting large models (Claude, Gemini, GPT), content planning, proofreading, and market research, and I seek roles where I can shape content strategy, mentor teams, and deliver measurable brand impact.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Aspiration Advertising
Nov 2025 - Present (3 months)
Handled social media strategy, content planning and calendars, and copywriting for clients including Narayana Nethralaya, Aura, and Shangri-La Bangalore, producing posts, ad copy, carousels and broadcasts.
Content Strategist
Freelance
Jan 2017 - Present (9 years 1 month)
Provided content strategy and delivered articles, webpages, and category content for clients including HDFC, PaisaBazaar, Zepto, and various startups and ed‑tech platforms since 2017.
Marcom Manager
Credvest
Oct 2023 - Feb 2025 (1 year 4 months)
Led creative and content strategy for 12 real estate projects and managed branding for four projects, growing social media pages by 1,000+ followers across three projects and delivering website, brochure, and ad content.
Content Strategist
Valueleaf Services
Nov 2022 - Jun 2023 (7 months)
Developed content and on-page/off-page SEO for financial products, launched referral marketing app content, created native ad copies for major brands and wrote YouTube scripts for Axis Bank.
Education
Degrees, certifications, and relevant coursework
BMBirla Institute of Technology, Mesra
Master of Technology, Engineering
2020 - 2022
Completed a Master of Technology program at BIT Mesra from 2020 to 2022.
KUKIIT University
Bachelor of Technology, Engineering
2015 - 2019
Completed a Bachelor of Technology program at KIIT University from 2015 to 2019.
Availability
Location
IndiaAuthorized to work in
Job categories
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