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Priyanka Nallasenapathy

@priyankanallasenapat

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Marketing communications specialist at EDM8KER translating Intel® Skills for Innovation into integrated campaigns.

India

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At EDM8KER, I plan integrated marketing communications for Intel® Skills for Innovation, translating AI and education technology offerings into audience-focused messaging. I coordinate campaigns across LinkedIn, email, webinars, and partner channels, and supported go-to-market execution for the Google Classroom add-on.

At XANTHE PRIVATE LIMITED, I led a website-wide SEO and content refresh that increased organic traffic by 40%, and developed landing pages and product descriptions that improved sign-up rates by 20%. Across technology, SaaS, and education work, I create customer-informed content and use performance insights to refine messaging and campaigns.

Experience

Work history, roles, and key accomplishments

Current

Social Media Marketing Specialist

Current

EDM8KER

Aug 2025 - Present (1 year 3 months)

Plan and execute integrated marketing communications for Intel® Skills for Innovation, translating AI and education technology offerings into clear, audience-focused messaging. Coordinate campaigns across LinkedIn, email, webinars, and partner channels.

Integrated Marketing Content Strategy Campaign Coordination LinkedIn Email Marketing Webinars Google Analytics Google Search Console Social Analytics Audience Segmentation Storytelling Cross Functional Collaboration

Content Strategist / Social Media Manager

The Infinity Canvas

Aug 2024 - Aug 2025 (1 year)

Developed content and communications strategies for founders and technology-focused brands, increasing engagement 3x within two months. Produced 50+ SEO-optimized articles, email campaigns, and case studies aligned with audience needs and business objectives.

Content Strategy Social Media Management SEO Email Marketing Case Studies Editorial Planning Brand Awareness Storytelling Audience Growth

Content Strategist / Lead Writer

Gushwork

Apr 2024 - Jul 2024 (3 months)

Developed research-led content strategies for technology, SaaS, and health and wellness clients, from ideation through publication and optimization. Created 100+ keyword-optimized content pieces to support organic search visibility, engagement, and time on site.

Content Strategy SEO Keyword Research Content Optimization Analytics Technical Writer Audience Segmentation

Senior Content Strategist

Xanthe Private Limited

Dec 2021 - Mar 2024 (2 years 3 months)

Led a website-wide SEO and content refresh that increased organic traffic by 40%. Developed conversion-focused landing pages and product descriptions that improved sign-up rates by 20%.

SEO Content Strategy Landing Pages Conversion Rate Optimization Product Messaging Project Management Cross Functional Collaboration