Open to opportunities

Divya Kapoor

@divyakapoor2

Message

Brand messaging & communications strategist blending journalism with AI fluency.

India

Message

What I'm looking for

I’m looking to lead brand messaging and AI-powered content systems—turning customer insight into clear sales and product communication, and building discovery via GEO/AEO in AI answer engines—ideally in onsite or hybrid roles.

I’ve spent 15 years as a journalist and brand strategist, and I now build AI into how I research, write, and produce. I turn complex ideas, customer insight, and founder thinking into clear messaging across websites, sales materials, and product communication, including end-to-end sales decks produced in Claude.

As Marketing Communications Lead at Cybrilla, I’m building AI-led communications systems for a B2B fintech—newsletters, sales decks, product updates, and reusable prompt banks. I also developed an ICP framework from interviews across product, sales, and customer success (plus 10 external distributors), sharpening messaging and sales materials; my current focus is GEO—getting content surfaced and cited as discovery shifts from search engines to AI answer engines.

Previously, as an independent consultant, I’ve driven ICP development through customer interviews, translated conversations into website messaging, and built consistent content cadences through content calendars and founder storytelling. Earlier newsroom leadership shaped my editorial edge: headline frameworks, live-breaking accuracy, team management, and content strategy work that improved retention and completion—while keeping copy more human through AI-assisted editing.

Experience

Work history, roles, and key accomplishments

Current

Marketing Communications Lead

Current

Cybrilla

Feb 2025 - Present (1 year 5 months)

Built AI-led communications systems for a B2B fintech, producing newsletters, sales decks, and product updates. Developed an ICP framework from interviews and led end-to-end B2B sales deck production in Claude.

AI Communications Newsletter Production Prompt Banks Claude ChatGpt Employer Branding Distributor Newsletter Structure

Current

Brand Messaging & Communications

Current

Independent Consultant

Mar 2022 - Present (4 years 4 months)

Drove brand messaging by conducting customer interviews and synthesizing sales feedback into actionable insights for founding teams. Shaped website messaging and supported founder/company positioning through written profiles and content calendars.

Brand Messaging Website Copywriting Founder Narratives Company Page Content

Content Strategist

Maker's Asylum

Nov 2023 - Dec 2023 (1 month)

Developed a campaign-driven content strategy for a sustainability-focused community initiative. Managed end-to-end production from ideation to content development, design collaboration, and social media calendar planning.

Content Strategy Campaign Planning Content Production Ideation Collaboration Editorial Development

Content Strategy and Editorial

Being: My Mental Health Friend

May 2022 - Feb 2023 (9 months)

Led end-to-end content strategy and editing for Gen Z therapy communications. Managed a cross-functional team and improved retention and therapy completion through data-informed editorial decisions, including AI-assisted drafting and psychologist-reviewed edits.

Content Strategy Editorial Editing Team Management AI Assisted Writing Copy Editing Stakeholder Editing (Psychologists)

Content Head

Goa-Based Political Campaign

Mar 2022 - May 2022 (2 months)

Designed and executed a social media and content strategy to enhance public image and voter engagement during a political campaign. Created platform-specific content and press notes to improve media outreach, including a major Twitter audience increase in two months.

Social Media Strategy Content Strategy Cross functional Coordination

Deputy News Editor

Network18 Media & Investments Limited

Aug 2018 - Apr 2022 (3 years 8 months)

Edited 2,000+ political, opinion, and international pieces and introduced a headline-writing framework that increased reader footfall. Managed live blogs and breaking-news coverage and ensured editorial consistency and quality for Mission Paani.

News Editing Live Blogging Breaking News Coverage Political Coverage Opinion And International Editing

Assistant News Editor

India Today / Mail Today

May 2017 - Jul 2018 (1 year 2 months)

Edited political, crime, and city coverage, including Page 1 stories and breaking reports. Wrote 100+ reports while ensuring factual accuracy and narrative clarity.

News Editing Reporting Political Coverage Crime Coverage Accuracy

Chief Copy Editor / Deputy Chief

Hindustan Times

Jan 2012 - Apr 2016 (4 years 3 months)

Managed a team of seven and edited or rewrote 3,000+ stories across lifestyle, culture, health, and city desks. Produced eight editions of a children's magazine and supported audience workshops to refine content approach.

Copy Editing Team Leadership Lifestyle And Culture Editing Health And City Desk Editing Children'S Magazine Production Audience Workshops

Senior Features Writer

The Pioneer

Feb 2009 - Nov 2011 (2 years 9 months)

Reported and wrote long-form features on social issues, culture, and lifestyle. Conducted interviews with public figures and reviewed 300+ restaurants, festivals, and arts events.

Interviewing Social Issues Reporting Culture And Lifestyle Reporting Restaurant And Event Reviewing Editorial Research

Copy Editor

The Times of India

Apr 2007 - Feb 2009 (1 year 10 months)

Wrote and edited lifestyle, health, and design features while collaborating with photographers and subject experts to enhance story appeal. Worked across feature sections with an emphasis on story clarity and reader engagement.

Copy Editing Feature Writing Lifestyle Feature Editing Health Feature Editing