Open to opportunities

Ankita Das

@ankitadas7

Message

I build and optimize paid media campaigns across Meta and Google to improve client performance.

India

Message

What I'm looking for

I'm looking to grow in performance and digital marketing roles where I can optimize paid campaigns, use data to improve results, collaborate across teams, and explore AI tools and automation.

I'm currently managing end-to-end Meta campaigns at Nine Degree, from audience targeting and budget allocation to bid strategy and creative execution. I use A/B testing, segmentation, and funnel optimization to improve CTR, CPC, CPA, and ROAS against client KPIs.

Previously at Insomniacs, I built, set up, and optimized campaigns across platforms while adjusting budgets, bids, creatives, copy, and audiences based on performance data. I also developed media plans and delivered weekly, monthly, and quarterly reports with actionable recommendations.

My work is grounded in campaign analysis using Google Analytics, Facebook Business Manager, and Google Ads. I collaborate with social media, design, content, client servicing, sales, and marketing teams to align paid media with business goals.

Earlier roles in online reputation management, program operations, and content strategy strengthened how I monitor audience conversations, identify trends, engage users, and turn insights into practical changes. I'm also interested in using AI tools and automation to improve digital marketing efficiency.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Executive

Current

Nine Degree

Feb 2026 - Present (7 months)

Managed end-to-end paid campaigns on Meta, improving performance across CTR, CPC, CPA, and ROAS through A/B testing and audience segmentation. Presented performance reports to leadership and collaborated with cross-functional teams.

Meta Ads Manager Google Ads Google Analytics A B Testing Audience Segmentation Campaign Optimization Reporting Stakeholder Management

Performance Marketing Executive

Insomniacs

Sep 2024 - Jun 2025 (9 months)

Built, set up, and optimized campaigns across all platforms, implementing A/B testing and adjusting bidding strategies based on performance data. Generated weekly, monthly, and quarterly reports with actionable insights.

Google Ads Google Analytics A B Testing Campaign Optimization Media Planning Reporting

Jr. Performance Marketing Executive

Insomniacs

Jun 2024 - Aug 2024 (2 months)

Created weekly and monthly performance reports for clients and assisted in setting up and managing paid advertising campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and Display Networks.

Google Ads Facebook Instagram LinkedIn Reporting

ORM Executive

FCBKinnect

Feb 2024 - May 2024 (3 months)

Monitored online platforms to identify brand mentions and analyzed content trends to spot reputation threats or opportunities. Responded to online reviews and comments in a timely manner.

Social Media Monitoring Reputation Management Trend Analysis Customer Engagement

Program Associate

Testbook Edu Solutions Pvt Ltd

Apr 2023 - Dec 2023 (8 months)

Developed cohort-wise mentorship strategies and execution plans with senior management. Made continuous engagement with users and articulated changes with sales and marketing teams.

Mentorship Strategy Development User Engagement

Content Strategist Intern

Testbook Edu Solutions Pvt Ltd

Aug 2022 - Apr 2023 (8 months)

Assisted in creating high-quality educational content and collaborated with the content team to develop content plans and strategies aligned with company goals.

Content Creation Content Strategy Research Data Analysis