Open to opportunities

Shahzaib Sikandar

@shahzaibsikandar

Message

Digital marketing leader driving growth with SEO, paid media, email and affiliate strategies.

Pakistan

Message

What I'm looking for

I seek a strategic marketing role where I can lead performance-driven teams, scale acquisition channels, and deliver measurable ROI for international clients.

I am a results-driven digital marketing lead with hands-on expertise in SEO, Google Ads, social media advertising, email marketing and affiliate programs, having led UK-focused campaigns that generated significant lead revenue. I have a track record of building and mentoring teams, optimizing workflows, and managing end-to-end campaign execution to meet strict client goals and ROI targets.

I consistently deliver measurable growth — including multi-million-pound lead generation projects — by combining technical proficiency with strategic allocation of resources, data-driven optimization and cross-functional collaboration. I bring practical, practice-oriented discipline from agency and in-house roles across international and Pakistan-based companies.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Lead

Current

Nexum Logix

Jul 2024 - Present (1 year 3 months)

Directed end-to-end digital marketing strategies for international UK-focused clients, leading performance channels (Google Ads, Social Ads, Email, technical SEO) and generating leads worth millions of pounds for projects like Best Holidays Car Parking.

Digital Marketing Google Ads Email Marketing Technical SEO Performance Marketing Team Leadership

Digital Marketing Manager

MarkwebIT

Jun 2023 - Jun 2024 (1 year)

Spearheaded full-funnel digital marketing and affiliate programs, managed performance channels and teams to drive customer acquisition and revenue growth, delivering lead generation in the million-pound range.

Full Funnel Marketing Google Ads Email Marketing Affiliate Marketing Social Media Marketing Technical SEO Team Management ROI Optimization

SEO Manager

Seed Analytica

Feb 2023 - May 2023 (3 months)

Developed and executed SEO strategies that increased organic traffic by 30% through keyword research, on-page/off-page optimization, and analytics-driven improvements for airport parking projects.

SEO Strategy Keyword Research On Page SEO Off Page SEO Link Building Google Analytics SEMrush Moz

SEO Manager

Tactical Gears

May 2021 - Mar 2023 (1 year 10 months)

Implemented SEO initiatives that drove a 30% increase in organic traffic via content optimization, link building, and analytics using tools like Google Analytics and SEMrush.

SEO Strategy Keyword Research On Page SEO Off Page SEO Google Analytics SEMrush Content Marketing Email Marketing

Freelance Digital Marketer

Freelancing

Jan 2019 - Apr 2021 (2 years 3 months)

Provided digital marketing services across SEO, email marketing and paid channels for clients between 2019 and 2021, supporting acquisition and growth initiatives.