Open to opportunities

Zohaib Malik

@zohaibmalik

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Senior digital marketing leader driving growth through SEO, SEM, PPC, content and data-driven strategies.

Pakistan

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What I'm looking for

I am seeking a senior or leadership marketing role where I can lead cross‑functional teams, drive data‑driven growth, manage marketing tech integrations and scale multi‑channel performance.

I am a senior digital marketing professional with over a decade of experience designing and executing advanced digital strategies across SEO, SEM, PPC, social, email automation and content. I have repeatedly driven digital transformation and measurable business growth for e-commerce, B2B tech, financial services and consumer brands.

In leadership roles I have built and led teams, managed multi‑million dollar budgets, implemented marketing automation and CRM integrations, and delivered improvements such as double‑digit increases in organic traffic, higher conversion rates, reduced CPA and stronger ROI. I combine technical fluency with project management to deliver timely, high‑quality, SEO‑friendly creative and web solutions.

I am certified in Google digital marketing disciplines and consistently focus on data analytics, A/B testing and cross‑channel optimization to improve performance, client satisfaction and retention while directing high‑impact DVC/TVC and influencer campaigns.

Experience

Work history, roles, and key accomplishments

Current

Head of Digital Marketing

Current

Expert System Solution

Jun 2022 - Present (3 years 4 months)

Spearheaded the digital marketing department of 15 professionals, driving a 25% increase in organic traffic and a 20% boost in conversion rates while reducing CPA by 35% through optimized PPC and automation.

SEO PPC Google Ads Facebook Ads Marketing Automation CRO Data Analytics A B Testing

Senior Digital Marketing Consultant

Ecologix

Jan 2021 - May 2022 (1 year 4 months)

Provided strategic digital marketing consulting that increased organic search rankings by 50%, improved CTR by 45% and reduced CPC by 20% through SEO, SEM and influencer campaigns.

SEO SEM Influencer Marketing Email Automation CTR Optimization Analytics Content Strategy TV DVC Production

Head of Digital Marketing

Ecologix

Jun 2019 - Dec 2020 (1 year 6 months)

Directed multi-channel digital strategy delivering a 30% increase in online sales, 40% ROI uplift and 50% growth in social followers while managing a $2,000,000 budget.

Digital Strategy SEO PPC Programmatic Advertising Budget Management Analytics Customer Retention Brand Growth

Digital Marketing Manager

NexGen Solutions

Dec 2018 - May 2019 (5 months)

Devised and executed digital campaigns that increased brand awareness by 40% and customer acquisition by 30%, lowering CPA by 25% and improving conversions by 35%.

PPC Content Marketing Market Research Event Marketing TV DVC Production

Digital Marketing Specialist

Pixel Pulse Media

May 2016 - Nov 2018 (2 years 6 months)

Led paid and organic campaigns across Google, Facebook and LinkedIn, achieving a 60% increase in organic traffic and a 30% lift in ROI through A/B testing and keyword optimization.

Google Ads Facebook Ads SEO A B Testing Email Marketing Analytics

Digital Marketing Specialist

CodeCraft Studios

Feb 2015 - Mar 2016 (1 year 1 month)

Implemented advanced SEO and Google Ads strategies that increased online visibility by 50% and grew social followers by 40% while managing national campaigns and analytics reporting.