Shahzad Riaz
@shahzadriaz
Relationship-focused sales and partnership leader driving broker growth across MENA and South Asia.
What I'm looking for
I’m a Relationship Manager and sales/partnership expert with extensive MENA experience and a track record of quota-surpassing performance. I aggressively prospect, convert cold outreach into revenue, and build long-term, loyal customer bases through consultative selling and persuasive communication.
Across roles from Sales Manager to Vice President Partnerships, I’ve led broker and partnership growth for retail and institutional clients, including work with IBs, affiliates, and liquidity providers. I’ve consistently delivered measurable results such as an average of $300k retail net deposit per quarter and average total deposit of $3mln with 1.5-yard volume per quarter.
I also specialize in broker setup and expansion—managing projects end-to-end, integrating platforms and payments, and aligning trading needs with tech teams for MetaTrader 4/5 settings. From launching representative offices to developing business across South Asian markets, my approach is structured, tenacious, and customer-first.
Experience
Work history, roles, and key accomplishments
Head of Business Development
CWG Markets Limited UK Ltd
Jan 2024 - Apr 2024 (3 months)
Developed new business from South Asian markets by onboarding clients, introducing brokers, and partners. Owned partner outreach and onboarding efforts to build a pipeline for growth.
Business Specialist
HYCM Global
Feb 2023 - Apr 2023 (2 months)
Drove business growth through introducing brokers, clients, and affiliates. Built and managed partner relationships to expand inflow from designated counterparties.
Broker Setup Project Manager
ATS Markets Ltd
Sep 2021 - Dec 2022 (1 year 3 months)
Managed broker setup from scratch to establish the entity, including acquiring a forex broker license from Kenya. Coordinated MetaQuotes/MT5 configuration, payment gateway onboarding, liquidity management integrations, and Dubai rep office setup including local bank arrangements.
Rep Office Launch Lead
FPMarkets Dubai
Feb 2021 - Aug 2021 (6 months)
Led the project to launch an international broker and penetrate the MENA region by setting up a CYSEC-licensed rep office in Dubai. Managed office setup, DED licensing steps, team hiring, and successful representative office launch.
Country Head South Asia
ATFX Global Markets Intl
Sep 2019 - Aug 2020 (11 months)
Managed retail and institutional clients across South Asia from the UAE, including portfolio growth with contacts in Gold Souk Dubai. Led team operations, ran IB/seminar activities, aligned MetaTrader 4/5 needs with tech teams, and delivered an average of $300k retail net deposits per quarter.
Vice President Partnerships
Amana Financial Services
Feb 2017 - Sep 2019 (2 years 7 months)
Managed daily retail and institutional client relationships with a focus on partners who referred business in multiple capacities. Specialized in India and Pakistan territory work, supported liquidity/white-label discussions with PMEX and Dubai brokers, aligned MT4/MT5 requirements with tech teams, and achieved an average total deposit of $3mln with 1.5-yard volume per quarter.
Sales Manager
GKFX Financial Services
Aug 2015 - Jan 2017 (1 year 5 months)
Oversaw online trading operations and customer service, using figures/data analysis to support sales growth. Trained clients on trading platforms across desktop, web, and mobile, maintained customer relationships, and used own portfolio-driven efforts to bring business.
Relationship Manager
Rich Commodites DMMC
Dec 2012 - Aug 2015 (2 years 8 months)
Handled pre- and post-sales queries while building relationships with institutions, fund managers, introducing brokers, and retail clients. Cross-sold FX, commodities, and indices, negotiated offers with corporate investors, and coordinated with compliance, marketing, operations, and advisory teams.
Business Development Executive
HY Capital Markets UK
Apr 2012 - Oct 2012 (6 months)
Delivered relationship-focused customer services for existing and potential clients, including IBs and white labels. Managed live chat and Salesforce CRM, completed an average of 300 cold and follow-up calls weekly, earned top-10 recognition (out of 125), and qualified for monthly bonuses via net deposit and new client activation targets.
Investment Consultant
Uranus Investment Group
Aug 2011 - Apr 2012 (8 months)
Sold the MT4 platform to retail and institutional investors across the territory and globally, promoting FX and CFD products for online trading. Managed customer accounts, built positive customer relationships, and achieved monthly sales targets based on deposit and trading activity.
Regional Introducing Partner
SMD Trading Pvt Ltd
Sep 2009 - Jul 2011 (1 year 10 months)
Marketed FX and CFD products to retail and corporate investors and managed multiple aspects of the brand’s business. Provided 24/5 customer service and handled marketing, research/promotions, sales, business development, and team management.
Education
Degrees, certifications, and relevant coursework
Punjab University, Lahore
Bachelor of Arts, Economics & Journalism
Completed a Bachelor of Arts degree in Economics & Journalism at Punjab University, Lahore, Pakistan.
Govt. MAO College, Lahore
F.Sc (Pre-Medical), Pre-Medical
Completed F.Sc (Pre-Medical) studies at Govt. MAO College, Lahore, Pakistan (passed in 2005).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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