Open to opportunities

Shagun Mathur

@shagunmathur

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Digital commerce professional with expertise in omnichannel transformation.

India

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What I'm looking for

I seek a role that fosters innovation, collaboration, and growth in digital commerce.

I am a digital commerce professional with a PGDM in Business Management from XLRI Jamshedpur and a B. Tech in Electronics and Communication from SRM Chennai. My career has been dedicated to end-to-end commerce transformation, where I have successfully owned the strategy, design, and delivery of digitally enabled customer journeys across various touchpoints. I pride myself on aligning business, technology, and customer experience design teams to create unified commerce experiences that meet customer expectations.

At Accenture Strategy & Consulting, I have played pivotal roles in management consulting, focusing on commerce strategy and eCommerce acceleration across multiple markets in APAC. My work includes developing a Social Commerce Playbook and conducting capability maturity assessments for D2C channels. I have a strong data-backed approach to strategic digital capability development and experience-led platform design, which has allowed me to drive impactful transformations for leading global brands.

Passionate about the evolving role of Agentic AI and Gen AI, I actively engage in conversations about the future of commerce. My commitment to embedding innovative models into transformation programs has positioned me as a thought leader in the industry. Outside of work, I enjoy reading, swimming, and exploring nature and travel, always leading with purpose and learning with intention.

Experience

Work history, roles, and key accomplishments

Current

Management Consultant

Current

Accenture Strategy & Consulting

Jun 2024 - Present (1 year)

Assessed end-to-end digital commerce maturity across 5 channels, identifying strategic gaps and prioritization opportunities. Developed a Social Commerce Playbook tailored to 3 operating archetypes, enabling localized activation and pilot deployment across 6 APAC markets through high-touch stakeholder alignment with country leads of digital channels. Led business requirements scoping for a convers

Social Commerce Stakeholder Engagement Business Analysis Strategic Planning Market Research Project Management Data Analysis

Current

Management Consultant

Current

Accenture Strategy & Consulting

Jun 2024 - Present (1 year)

Leads end-to-end commerce transformation initiatives, focusing on omnichannel retail, D2C, and marketplace ecosystems. Drives strategy, design, and delivery of digitally enabled customer journeys, aligning business, technology, and CX teams for unified commerce experiences.

Commerce Transformation D2C Marketplace Digital Strategy Customer Experience Business Alignment AI

Strategy Analyst

Accenture Strategy & Consulting

Apr 2021 - Sep 2023 (2 years 5 months)

Owned and led end-to-end product management for omnichannel commerce touchpoints, including in-store and online platforms. Defined business requirements, authored user stories, and aided technical solutioning across integrated systems like Magento, Salesforce, and AEM.

Product Management Technical Solutioning Magento Salesforce OMS Platforms Competitive Intelligence GTM Strategy Market Research

Management Consulting Analyst

Accenture Strategy & Consulting

Sep 2023 - Jun 2024 (9 months)

Assessed digital commerce maturity and identified strategic gaps across multiple channels and markets for global beauty companies. Developed social commerce playbooks and led business requirements scoping for conversational AI integrations to enhance post-purchase engagement.

Social Commerce Business Analysis Market Assessment Data Analysis Strategic Planning

Management Consulting Analyst

Accenture Strategy & Consulting

Sep 2023 - Present (1 year 9 months)

Conducted capability maturity benchmarking of clients and competitors for D2C channels, and, led Marketplaces’ assessment - through qualitative and quantitative analysis, and secondary research, to identify strategic opportunities. Built data-backed value cases estimating revenue uplift potential through targeted improvements in traffic, conversion rate, and average order value - for investment in

D2C Marketplace Quantitative Analysis Commerce Accelerator Conversion Rate Optimization AOV Optimization

Strategy Analyst

Accenture Strategy & Consulting

Apr 2021 - Present (4 years 2 months)

Owned and led end-to-end product management for omnichannel commerce touchpoints - in-store (Endless Aisle & Clientele Tools), online (web, Android, iOS) - through on-site client immersion, stakeholder engagement, and CX research. Defined business requirements and feature blueprints through business unit leads workshops | authored user stories and led backlog prioritization for a cross-functional

Product Management CX Magento Salesforce Vinculum

Education

Degrees, certifications, and relevant coursework

XLRI Jamshedpur

PGDM in Business Management, Business Management

Completed a Post Graduate Diploma in Business Management. Focused on developing expertise in end-to-end commerce transformation, omnichannel retail, D2C, and marketplace strategies. Gained skills in aligning business, technology, and customer experience design teams for unified commerce experiences.

SRM Chennai

B. Tech, Electronics and Communication

Obtained a Bachelor of Technology degree in Electronics and Communication. Studied core concepts and applications within the field of electronics and communication engineering.