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Shafa Kayla

@shafakayla

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Brand Communication Specialist at Kopitagram, creating social content across Instagram, TikTok, and Threads.

Indonesia

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At Kopitagram, I develop social media content across Instagram, TikTok, and Threads, from ideas and creative briefs to calendars, copy, and production coordination. I monitor performance and audience engagement to improve content and the brand’s social presence.

At Holywings Group, I created content strategies and Instagram content for ByHolywings, including reels, feed posts, and UGC. I also worked with Meta Ads and TikTok Ads, setting up campaigns and monitoring performance.

As a self-employed TikTok and Instagram Content Creator, I made content around audience interests, including Q&A, fashion, and beauty. My resume notes that my TikTok account reached 900,000 followers before it was banned, and that my content reached almost 98% engagement.

I’ve also created content and scripts at ByteDance, Polibeli, and other organizations, and produced 32 episodes of the podcast ‘Scary Things’ on Noice with two friends. My work has included social media planning, reporting, content production, and brand communication.

Experience

Work history, roles, and key accomplishments

Current

Brand Communication Specialist

Current

Kopitagram

Jul 2026 - Present (3 months)

Developed and managed social media content across Instagram, TikTok, and Threads. Created content ideas, creative briefs, content calendars, captions, and coordinated production.

Social Media Content Creation Copywriting Content Planning Brand Communications

Current

TikTok and Instagram Content Creator

Current

Self Employed

Mar 2020 - Present (6 years 7 months)

Created content on TikTok and Instagram focusing on audience interests such as Q&A, fashion, and beauty. Gained 900,000 followers on TikTok before account ban, then moved to Instagram with 76,000 followers.

Content Creation Social Media Trend Analysis Collaboration

Social Media Manager

Liko Sukhoy Studio

Apr 2026 - Jun 2026 (2 months)

Oversaw social media for three F&B brands, developed monthly content strategies, created content plans and briefs, maintained trackers, and managed daily operations. Coordinated with creative teams and clients.

Social Media Management Content Strategy Content Planning Reporting Analytics

Marketing Content Specialist Byholywings

Holywings Group

Sep 2025 - Dec 2025 (3 months)

Crafted and executed content strategies for Instagram, developed engaging feed and reels, produced UGC, and handled content production for HWG Indonesia. Managed Meta Ads and TikTok Ads campaigns.

Content Strategy Instagram UGC Meta Ads TikTokAds Campaign Management

Project Manager

Holly Wings Group

May 2025 - Jul 2025 (2 months)

Oversaw scheduling and project coordination for DNA (DJ), managing calendar of performances, studio sessions, and media appearances. Coordinated with internal teams and external partners.

Project Management Scheduling Coordination Communication Skills

Social Media Officer

The Mutual Golf

Feb 2025 - Jun 2025 (4 months)

Created monthly editorial plans, wrote briefs, made monthly reports, and created content ideation.

Content Planning Brief Writing Reporting Content Ideation

Social Media Specialist (TikTok)

Nodge+ Media

Jun 2024 - Jan 2025 (7 months)

Created editorial plans, content ideation, edited contents, wrote briefs, made monthly reports, and produced standalone TikTok content.

Content Strategy Editing Brief Writing Reporting TikTok

Content Creator (Maple)

Redwoods Intern Academy

Oct 2023 - Feb 2024 (4 months)

Created editorial plans, KPIs, content ideation, edited contents, made monthly reports, wrote scripts, and managed projects like Pesta Pulang Kantor Vol 3.

Content Strategy KPI development Editing Project Management Script Writing

Creative Marketing

The Alpha Jakarta

Apr 2023 - Jun 2023 (2 months)

Made content plans, calendars, and pillars, created content on TikTok and Instagram, made monthly reports, and wrote content scripts.

Content Planning Content Creation Social Media Reporting Script Writing

Internship Content Creator

Polibeli

Mar 2023 - May 2023 (2 months)

Created content on Polibeli TikTok official account, wrote scripts, did voiceovers, and made content plans and calendars.

Content Creation Script Writing Voice Over Content Planning

Head of PR

The Alpha Jakarta

Jan 2023 - Mar 2023 (2 months)

Managed PR freelancers, made reports, blasted event flyers, and maintained customer relationships.

Public Relations Reporting Event Promotion Client Relations

Internship TikTok LIVE

Bytedance

Aug 2022 - Jan 2023 (5 months)

Created content on TikTok LIVE Indonesia official account, made reports, wrote scripts, did voiceovers, managed KOLs, and conducted online workshops.

Content Creation Script Writing Voice Over KOL Management Event Coordination

Social Media Specialist

Queens Night Ladies PUBG Mobile Tournament

Jan 2022 - Jun 2022 (5 months)

Created content for the event on TikTok and Instagram, made content plans and trackers, and directed teasers. Gained 951 Instagram followers in two weeks and created 20 posts.

Social Media Content Planning Event Promotion Instagram TikTok

Podcaster

Noice

Apr 2021 - Apr 2022 (1 year)

Created content for events and shared information about own podcast 'Scary Things'. Produced 32 episodes discussing horror stories.

Podcasting Content Creation Storytelling

Social Media Specialist

Buka Suara

Jul 2021 - Oct 2021 (3 months)

Promoted company content and introduced new content to the public. Researched social media opportunities, measured campaign success, and created 12 TikTok contents.

Social Media Content Strategy Campaign Measurement TikTok

Education

Degrees, certifications, and relevant coursework

Universitas Multimedia Nusantara

Bachelor's degree, Strategic Communication

2019 -

Grade: 3.41/4.00

Communication Student with a GPA of 3.41/4.00, expected to graduate in April 2026. Coursework includes Social Media & Mobile Marketing Strategy, Special Event & Brand Activation, Integrated Brand Campaign, Media Relations & Media Ethics, Media Planning & The Consumer Journey, and IMC & Advertising Management.