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Brandon Mikael

@brandonmikael

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I build data-informed social media content and brand communication across digital platforms.

Indonesia

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What I'm looking for

I'm looking for a social media or content role where I can create engaging, consistent brand content, use performance insights to improve strategy, and support digital growth through creative, data-informed work.

I've managed end-to-end Instagram content production at PT. Sinar Esensi Mulia, from research and ideation through design, shooting, editing, publishing, and performance monitoring. My monthly content calendars supported branding and promotional campaigns and contributed to a 4% increase in engagement rate.

For Cool Max at PT. Buana Intiprima Usaha, I built the brand's initial social media foundation across Instagram, TikTok, Facebook, and Threads. I created content pillars, creative concepts, copywriting and visual directions, schedules, and brand-introduction assets.

I've also supported ecommerce content at Batik ZedStore28 and created editorial, visual, and video content for government, women-empowerment, and organizational projects. I bring content planning, copywriting, visual production, and social media analytics to help brands communicate consistently and grow online.

Experience

Work history, roles, and key accomplishments

Social Media Specialist

PT. Buana Intiprima Usaha

Jun 2026 - Aug 2026 (2 months)

Built Cool Max's initial social media presence by setting up content foundations across Instagram, TikTok, Facebook, and Threads. Created content pillars, planning, and creative concepts to establish brand communication.

Social Media Management Content Planning Copywriting Visual Direction Content Scheduling Instagram TikTok Facebook Threads

Admin & Ecommerce Assistant

Batik ZedStore28

Dec 2025 - May 2026 (5 months)

Supported online business activities by creating product content, managing Shopee updates, preparing promotional materials, and handling customer communication through WhatsApp Business.

eCommerce Management Content Creation Shopee WhatsApp Business Social Media Content Short form Video Product Photography Client Communication

Social Media & Content Specialist

PT. Sinar Esensi Mulia

Dec 2024 - Nov 2025 (11 months)

Managed end-to-end Instagram content production, from research and ideation to design, editing, publishing, and performance monitoring. Developed monthly content calendars and analyzed Instagram Insights to optimize strategies, contributing to a 4% increase in engagement rate.

Social Media Management Content Strategy Instagram Content Creation Copywriting Analytics Instagram Insights Engagement Optimization Marketing Materials Design Content Calendar Social Media Analytics Visual Design

Content Editor

Sekretariat Daerah Kota Semarang

Feb 2023 - Mar 2023 (1 month)

Produced media clipping summaries for governmental activities and public communication. Wrote short articles and news copy for publication and assisted in content production for social media.

Content Editing Copywriting Media Clipping Social Media Content Article Writing Content Production Social Media

Creative Designer

SENORITALK.ID

Jul 2021 - Dec 2021 (5 months)

Designed Instagram visual content focused on women empowerment campaigns and brand communication. Contributed to strengthening brand identity through consistent visual design and digital content creation.

Visual Design Instagram Content Brand Identity Digital Content Creation Instagram Content Creation Canva

Multimedia Staff

BPSDMD Provinsi Jawa Tengah

May 2019 - Oct 2019 (5 months)

Created posters, banners, and digital visual materials using CorelDRAW and Photoshop. Produced video materials using Adobe Premiere and After Effects.

CorelDraw Photoshop Premiere Pro After Effects Graphic Design Video Production