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Nadya Ariesta Komala Dewi

@nadyaariestakd

Digital communications specialist with 9 years in brand, content and social media. Grew an Instagram audience from 275K to 858K.

Indonesia

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What I'm looking for

A remote content, brand or social media role where I can own the work end to end. I’m looking for a team that values clear, honest storytelling, tests ideas and learns from the numbers, and works across different countries and cultures.

I’m a digital communications specialist with 9 years across a global creative agency, a state-owned bank, a national public institution and several digital startups. My strength is turning complex, dry topics into content people actually want to read.

In my current role I lead day-to-day social media and content for Indonesia’s Ministry of Law. I grew its Instagram from 275,000 to 858,000 followers, launched its TikTok account (now 79,800+ followers) and oversee 390+ content assets a year across six platforms. I also lead video programs, including a talk show series that drew 1.5M+ YouTube views, and my team’s work won two Gold awards at the PR Indonesia Awards 2026.

Earlier, I co-developed a financial planning brand campaign at Bank BTN that the bank still runs, and started my career at Saatchi & Saatchi working with multinational brands. On the side, I’ve led content for an online marketplace and mentored 830+ professionals in digital marketing and social media strategy.

I’m looking for remote roles in content, brand and social media strategy with teams that care about clear, honest storytelling.

Experience

Work history, roles, and key accomplishments

Current

Government Public Relations Specialist

Current

Ministry of Law, Republic of Indonesia

Jan 2021 - Present (5 years 9 months)

Lead day-to-day digital communications and social media across six platforms. Grew Instagram from 275,000 to 858,000 followers, launched the TikTok account (now 79,800+ followers) and produce 390+ content assets a year. Lead the project team for an official talk show series (1.5M+ YouTube views) and coordinate a weekly public forum whose clips reached 950,000+ views in 2026.

Social Media Strategy Content Planning Instagram TikTok YouTube Facebook Threads Copywriting Google Analytics 4 Meta Business Suite YouTube Studios Brand24 Canva Capcut WordPress Claude ChatGpt

Content Creator Manager (Freelance)

Adasale

Dec 2023 - Jun 2025 (1 year 6 months)

Managed social media content across Instagram, TikTok, and YouTube for an online marketplace. Produced short-form video and Reels, lifting TikTok reach by 281% and video views by 50% month on month.

Social Media Management Content Creation Short form Video Instagram TikTok YouTube performance reporting Analytics

Education Mentor and Digital Marketer

hicolleagues

Aug 2022 - May 2025 (2 years 9 months)

Managed social media content and campaigns for an online upskilling and career bootcamp platform. Mentored 830+ professionals across 16 online programs in digital marketing, social media strategy and PR.

Chief Marketing Officer

Hellocation

Jan 2023 - Jul 2023 (6 months)

Led marketing across 7 platforms for a study-abroad platform and grew Instagram followers by 55% in 3 months (2,700 to 4,200) through organic content alone.

Marketing Strategy Social Media Marketing Instagram Organic Growth Reporting

Corporate Marketing Specialist

PT Bank Tabungan Negara (Persero) Tbk

Aug 2017 - Dec 2020 (3 years 4 months)

Co-developed #HidupGakCumaTentangHariIni, a financial planning brand campaign the bank still runs, and ran integrated campaigns across digital, OOH and DOOH. Secured 36 earned media placements and cut campaign costs by 30% through negotiation with 10+ vendors.

Campaign Management Digital Marketing OOH DOOH Vendor Management Budget Management Media Relations Executive Communication

Junior Account Executive

Saatchi & Saatchi

Jan 2017 - Jul 2017 (6 months)

Handled day-to-day client work for multinational brands in financial services, FMCG and automotive. Helped adapt a global Head & Shoulders campaign for the Indonesian market, working between the client and the creative team.

Client Management Campaign Delivery Digital Campaigns TV and Radio Campaigns Market Adaptation performance reporting

Education

Degrees, certifications, and relevant coursework

Guangxi Intl Business Voc College

Professional Training Program, Multimedia Journalism

2026 - 2026

Grade: 4

Activities and societies: One of 7 Indonesian delegates among 27 women journalists and government communicators from ASEAN countries (8 to 21 July 2026). Took classes on content production, AI in media and cross-cultural communication, and visited Guangxi Radio and Television, Peking University’s Institute of Advanced Information Technology and tech companies in Hangzhou.

A training and exchange program on multimedia journalism, AI and digital media transformation, held in Nanning and Hangzhou, China, and organised by Guangxi International Business Vocational College. Co-prepared the delegation’s report and recommendations on applying integrated newsroom and AI practices to the ministry’s digital communications.

Universitas Indonesia

Master of Science, Communication Science

2018 - 2020

Grade: 3.80

Activities and societies: Graduated cum laude with a GPA of 3.80. Thesis on how citizen journalists and professional journalists collaborate at Hipwee, an Indonesian digital media startup.

Published a conference paper as first author with my supervisor on the community-based media approach of IDN Times (APRISH 2019, Atlantis Press).