
febi User
@febiuser
Social Media Manager at Ara Beauty Store who grew Instagram to 31K followers with campaign content reaching 3M+ views.
What I'm looking for
At Ara Beauty Store, I created promotional campaign content for Instagram that reached 3M+ views, achieved 53.7% engagement, and grew the account to 31K followers. I also developed video scripts, storyboards, copy, and short-form videos for promotions.
As a Social Media Specialist Intern at PT Midi Utama Indonesia Tbk, I increased publishing frequency from three to five posts per week and grew Alfamidi Karir Makassar’s Instagram following from 49K to 54K. I produced over 15 videos, averaging 10K views, and improved average engagement from 1.8% to 2.9% through SEO strategy.
At Midienka Pradana, I created brand- and audience-focused copy for social posts, campaigns, and promotional materials. I translated creative briefs and marketing objectives into clear written content.
I studied International Relations at Universitas Hasanuddin, where I graduated with a 3.97/4.00 GPA. My other experience includes qualitative research, position-paper writing, and coordinating events and organizational programs.
Experience
Work history, roles, and key accomplishments
Social Media Manager
Ara Beauty Store
Oct 2025 - Jul 2026 (9 months)
Grew Instagram account with promotional campaign content, achieving 3M+ views, 53.7% engagement, and 31K followers. Developed video scripts, storyboards, and persuasive copywriting for Instagram Reels and promotional materials.
Social Media Specialist Intern
PT Midi Utama Indonesia Tbk
Sep 2024 - Dec 2024 (3 months)
Increased social media publishing frequency from 3 to 5 posts per week and grew Instagram followers from 49K to 54K. Produced over 15 video content pieces with an average of 10K views and improved engagement rate from 1.8% to 2.9%.
Copywriter Internship
Midienka Pradana
Mar 2024 - Jun 2024 (3 months)
Created content ideas, headlines, captions, and messaging tailored to brand voice and target audiences. Developed engaging copy for social media posts, marketing campaigns, and promotional materials.
Lecture Assistant
International Relations Department of Hasanuddin University
Sep 2023 - Dec 2023 (3 months)
Assisted lecturers in preparing course materials and supported classroom management. Organized tutorial sessions and assisted in organizing departmental seminars and workshops.
Education
Degrees, certifications, and relevant coursework
Universitas Hasanuddin
Bachelor of International Relations, International Relations
2021 - 2025
Grade: 3.97/4.00
Activities and societies: Relevant Coursework: Academic Writing, Article-Research, Copywriting, Foreign Policy Analysis, International Organization, Organization Communication.
Bachelor of International Relations with a GPA of 3.97/4.00. Awardee of the Unggulan scholarship in 2021.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
canva.link/ias8tj1ad5x744zSalary expectations
Social media
Job categories
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