At Danone, I developed content strategies for @Isipiringku_id to promote public awareness of Pedoman Isipiringku by the Indonesian Ministry of Health. I turned health research and educational materials into social content, and managed KOL collaborations for Reels campaigns.
At PT. HAKATA ASIA INDONESIA, I led omni-channel social media strategies and creative direction for more than 300 Cooler City and SweetlyBee franchise locations. Daily visual content helped boost brand engagement and audience growth by more than 200%.
At AIESEC in Indonesia, I created 32 pieces of content over six months, gaining 802k impressions and 60k new followers. I also collaborated with Gojek Tokopedia, Museum Kebangkitan Nasional, and other partners.
My work has included co-facilitating an AIESEC in Malaysia session on marketing campaign strategies and supporting corporate communications at Sinar Mas Land. I hold a Bachelor of Journalism from Universitas Padjadjaran and use Figma and Adobe Premiere Pro in my content work.
