Shadda Draey
@shaddadraey
Executive Assistant with 7+ years streamlining operations and supporting senior leadership with calm, proactive impact.
What I'm looking for
I’m a highly organised, solutions-focused Executive Assistant and Office Administrator with 7+ years supporting senior leadership. I’m trusted for discretion, proactivity, and staying calm under pressure while keeping teams connected and efficient.
In my current role, I manage branded digital collateral and support member communications using Canva, ChatGPT, and Gemini. I also optimise website content for SEO (metadata and on-page elements), tag and categorise articles for better visibility, and collaborate to build and maintain the organisation’s website.
I bring strong stakeholder coordination to high-profile events—securing sponsors, coordinating gala dinner logistics, and supporting event marketing and member outreach campaigns. Earlier roles strengthened my customer service and escalation experience using phone and CRM tools, including complex case management.
From assistant management through customer relations and executive support, I’ve developed a reputation for dependable scheduling, meeting facilitation, report writing, and process improvement. I’m now seeking a dynamic role where my executive support, project coordination, and stakeholder communication can make a real difference.
Experience
Work history, roles, and key accomplishments
Executive Assistant & Digital Marketing
British Acupuncture Council
Mar 2022 - Present (4 years 2 months)
Supported senior leadership and managed office operations while designing branded digital collateral for events and internal communications. Planned sponsor and gala dinner logistics, produced digital magazine content, and improved website visibility through SEO metadata and on-page updates.
Assisted Student Finance England applicants with application and eligibility checks, responding to finance-related queries. Escalated complex cases to specialist departments and maintained customer-focused communication through phone and CRM tools.
Customer Relations Officer
GBS
Jun 2021 - Aug 2021 (2 months)
Supported prospective students by managing applications, scheduling interviews, and sending follow-up messages using Twilio. Used Zoho and Excel for enquiry tracking and increased conversions from enquiry to application by 30%.
Assistant Manager
Khaadi
Nov 2018 - Feb 2020 (1 year 3 months)
Managed store operations and a team of six, driving a 20% sales increase through improved rotas and budgeting. Coordinated HR scheduling over Skype/Teams, supported staff training, and prepared PowerPoint presentations for KPI reviews.
Education
Degrees, certifications, and relevant coursework
University of East London
Bachelor of Science (Honours), Psychology
BSc (Hons) in Psychology at the University of East London, graduating in May 2018.
Elizabeth Garrett Anderson School of Languages
GCSE
Completed GCSEs, including Maths, at Elizabeth Garrett Anderson School of Languages in London.
Availability
Location
Authorized to work in
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