Shabnam Pirasteh
@shabnampirasteh
Experienced leader skilled in sales and customer service excellence.
What I'm looking for
I am an experienced leader with a strong background in sales and customer service, dedicated to fostering a culture of excellence in every team I lead. My journey began with a solid educational foundation in psychology, which I have effectively applied in retail environments to understand customer needs and drive results. I thrive in fast-paced settings, where my detail-oriented and customer-focused approach allows me to inspire teams and exceed sales goals.
Throughout my career, I have held various leadership roles at renowned beauty retailers, including Macy's and Ulta Beauty. I have successfully led teams to achieve high Net Promoter Scores and sales growth by implementing strategic training programs and optimizing processes. My ability to analyze performance metrics and coach team members has consistently resulted in improved productivity and customer satisfaction.
With a passion for beauty and a commitment to delivering exceptional guest experiences, I am eager to bring my expertise in team development, operational excellence, and customer engagement to a dynamic organization that values innovation and collaboration.
Experience
Work history, roles, and key accomplishments
Prestige Leader
Macy's
Sep 2024 - Present (8 months)
Led and trained beauty associates to drive sales and enhance customer experience. Executed brand training, events, and product strategies to meet sales goals, while providing personalized beauty consultations. Analyzed sales performance, coached team members, and ensured operational excellence including inventory and merchandising.
Prestige Leader
Macy's
Sep 2024 - Present (8 months)
Led and trained beauty associates to drive sales and enhance the customer experience, executing brand training and product strategies to meet sales goals. Provided personalized beauty consultations, analyzed sales performance, and ensured operational excellence including inventory management and merchandising.
Experience Manager
Ulta Beauty
Jan 2024 - Sep 2024 (8 months)
Led and developed a high-performing team to drive sales growth in retail and services, managing guest experience to ensure high Net Promoter Scores. Oversaw financial performance, scheduling, and operational efficiency to meet sales and payroll goals.
Retail Sales Manager
Ulta Beauty
Aug 2022 - Jan 2024 (1 year 5 months)
Led and managed a team of Beauty Advisors to drive top-line sales in various beauty categories, delivering exceptional guest experiences by promoting loyalty programs. Planned and executed in-store events, analyzed sales performance, and implemented strategic solutions.
Merchandise Service Coordinator
Ulta Beauty
Jun 2021 - Nov 2021 (5 months)
Led a team of Task Associates to drive sales, inventory management, and operational efficiency, managing shipment processes and price changes. Analyzed financial and operational reports to develop strategies for sales growth, while recruiting and coaching a high-performing team.
Experience Manager
Ulta Beauty
Jan 2024 - Present (1 year 4 months)
Led and developed a high-performing team to drive sales growth across retail and services, managing guest experience to ensure high Net Promoter Scores. Oversaw financial performance, scheduling, and operational efficiency to meet sales and payroll goals. Recruited, trained, and coached associates while ensuring compliance with company policies and delivering beauty services.
Nars Counter Manager
Nordstrom
Nov 2021 - Aug 2022 (9 months)
Provided personalized beauty consultations, recommending cosmetics, skincare, and fragrance products, building lasting customer relationships through exceptional service. Met and exceeded personal and team sales goals, leveraging digital selling tools and managing vendor relationships for promotions and events.
Nars Counter Manager
Nordstrom
Nov 2021 - Present (3 years 6 months)
Provided personalized beauty consultations, recommending cosmetics, skincare, and fragrance products to clients. Built lasting customer relationships through exceptional service and follow-ups, consistently meeting and exceeding personal and team sales goals. Leveraged digital selling tools, managed vendor relationships, and maintained merchandising standards to optimize sales.
Retail Sales Manager
Ulta Beauty
Aug 2022 - Present (2 years 9 months)
Led and managed a team of Beauty Advisors to drive top-line sales across various beauty categories. Delivered exceptional guest experiences by promoting loyalty programs and planning in-store events to boost brand awareness. Analyzed sales performance, recruited and developed a diverse team, and ensured compliance with operational standards and inventory control.
Lead Cashier
Ulta Beauty
Nov 2020 - Jun 2021 (7 months)
Led the cashier team to ensure efficient transactions and high customer satisfaction, providing training and support to new cashiers. Promoted Ulta Beauty’s loyalty programs and credit offerings, maintained Cashwrap standards, and assisted in handling guest concerns.
Prestige Beauty Advisor
Ulta Beauty
Jul 2020 - Nov 2020 (4 months)
Provided personalized beauty consultations, recommending prestige cosmetics, skincare, and fragrances, delivering exceptional guest experiences through makeup applications. Drove sales and guest loyalty by promoting credit programs and events, while maintaining merchandising and hygiene standards.
Merchandise Service Coordinator
Ulta Beauty
Jun 2021 - Present (3 years 11 months)
Led a team of Task Associates to drive sales, inventory management, and operational efficiency. Managed shipment processes, replenishment, price changes, and markdowns to optimize store performance. Recruited, trained, and coached a high-performing team while providing exceptional guest service and maintaining merchandising standards.
Prestige Beauty Advisor
Ulta Beauty
Jul 2020 - Present (4 years 10 months)
Provided personalized beauty consultations, recommending prestige cosmetics, skincare, and fragrances. Delivered exceptional guest experiences through makeup applications, skincare analysis, and product demonstrations. Drove sales and guest loyalty by promoting credit programs and in-store events, while maintaining merchandising and hygiene standards.
Lead Cashier
Ulta Beauty
Nov 2020 - Present (4 years 6 months)
Led the cashier team to ensure efficient transactions and high customer satisfaction, providing training and support to new cashiers. Promoted Ulta Beauty’s loyalty programs and credit offerings to drive sales. Maintained Cashwrap standards, assisted in handling guest concerns, and supported operational processes including loss prevention.
Beauty Advisor
Sephora in JCP
Oct 2019 - Present (5 years 7 months)
Provided personalized beauty consultations, recommending makeup, skincare, and fragrance products tailored to clients' needs. Demonstrated product application techniques, enhancing customer experience and sales. Stayed up-to-date on beauty trends and new product launches, delivering exceptional client service and assisting with sales events.
Beauty Advisor
Sephora in JCP
Oct 2019 - Mar 2020 (5 months)
Provided personalized beauty consultations, recommending makeup, skincare, and fragrance products tailored to clients' needs, demonstrating product application techniques. Stayed up-to-date on beauty trends and new product launches to offer expert advice, delivering exceptional client service.
Education
Degrees, certifications, and relevant coursework
Northern Virginia Community College
Associate's degree, Psychology
Completed foundational coursework in Psychology, covering core principles and theories of the field. Gained introductory knowledge in psychological research and human development.
University of Technology Sydney
Associate's degree, Interior Design in Architecture
Studied Interior Design in Architecture, focusing on design principles, space planning, and architectural concepts. Developed skills in creating functional and aesthetically pleasing interior environments.
George Mason University
Bachelor of Science, Psychology
Pursued a Bachelor of Science in Psychology. Focused on understanding human behavior and mental processes.
Northern Virginia Community College
Associate's degree, Psychology
Completed an Associate's degree in Psychology. Gained foundational knowledge in psychological principles and research methods.
University of Technology Sydney
Associate's degree, Interior Design in Architecture
Obtained an Associate's degree in Interior Design in Architecture. Developed skills in design principles and architectural concepts.
George Mason University
Bachelor of Science, Psychology
Pursued a comprehensive curriculum in Psychology, gaining a deep understanding of human behavior, cognitive processes, and research methodologies. Developed strong analytical and critical thinking skills through coursework and practical applications.
Availability
Location
Authorized to work in
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