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sezer bora

@sezerbora

Technical support and customer experience professional at Apple who helped reduce repeat customer issues from 1.00% to 0.33%.

Turkey

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At Apple Inc., I progressed from frontline technical support to advanced support, handling complex issues for consumer technology products and applying structured troubleshooting.

I contributed to a quality improvement initiative that reduced repeat customer issues from 1.00% to 0.33%. I also helped improve ownership and accountability adoption from 31% to 61% through analysis, coaching and targeted communication.

I designed and delivered coaching and mentoring for more than 180 advisors, and coordinated training schedules and 130+ development sessions. I also supported talent acquisition by screening and interviewing 565 candidates.

Before Apple, I worked across automotive sales and marketing, project evaluation and tourism operations. At Ulusoy Global Holding, I evaluated business opportunities across technology, energy and automotive sectors and supported the development and launch of a hydroelectric power project.

Experience

Work history, roles, and key accomplishments

Technical Support & Customer Experience

Apple Inc.

Jul 2015 - Sep 2026 (11 years 2 months)

Provided advanced technical support for consumer technology products, handling complex customer issues and applying structured troubleshooting. Coached and mentored over 180 advisors, supported recruitment, and contributed to quality improvement initiatives.

Technical Support Customer Experience Troubleshooting Coaching Mentorship Quality Improvement Recruitment Interviewing Data Analysis Stakeholder Management

Sales Manager – Volvo Cars

Grup Otomotiv Istanbul

Jan 2012 - Dec 2014 (2 years 11 months)

Set and managed annual sales targets of approximately 400 vehicles, achieving 375 units. Established, managed, and reported a €40,000 annual sales and marketing budget.

Sales Management Budget Management Marketing Target Setting Reporting

Projects Director

Ulusoy Global Holding

Jan 2009 - Dec 2012 (3 years 11 months)

Evaluated new business opportunities across technology, energy, and automotive sectors. Supported the development and launch of a hydroelectric power project, including team establishment.

Project Management Business Evaluation Team Building Energy Sector Automotive

Fleet Sales & Marketing Manager

Volcar Otomobil Yedekparça / Schenker Arkas Group

Jan 2007 - Dec 2009 (2 years 11 months)

Managed fleet sales and marketing for Mazda and Volvo Cars, exceeding annual targets by 20% in the first year and 17% in the second year.

Fleet Sales Marketing Target achievement Automotive

Sales & Marketing Director – Volvo Cars

Ulusoy Otomotiv

Jan 2004 - Dec 2007 (3 years 11 months)

Managed annual sales targets of 400–700 vehicles and €16M–€25M turnover, along with sales and marketing budgets of €50,000–€120,000.

Sales Management Marketing Management Budget Management Turnover Management Automotive

Sales Representative – Volvo Cars

Ulusoy Otomotiv

Jan 1999 - Dec 2004 (5 years 11 months)

Sales representative for Volvo Cars, responsible for sales activities.

Sales Client Relations Automotive

Freelance Tourist Guide

Freelance

Jan 1997 - Dec 1999 (2 years 11 months)

Guided individual and group travelers in English and German.

Tour Guiding English German Customer Service

Incoming Operations Representative & Operations Manager

Taurus Tour

Jan 1994 - Dec 1996 (2 years 11 months)

Coordinated incoming-tourism operations including airport transfers, accommodation, excursions, meals, entertainment, and shopping programs for international visitors. Assigned guides to groups and managed related operating budgets.

Operations Management Tourism Budget Management Coordination Customer Service