Open to opportunities

Şeyda Tuğgen Gümüşay

@seydatuggengumusy

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Communication specialist driving data-informed social engagement.

Turkey

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What I'm looking for

I seek roles where I can lead data-driven social and content strategies, mentor teams, and deliver measurable growth in engagement and conversions while collaborating across regional and global marketing functions.

I am a communication specialist with deep experience in social media strategy, content creation, analytics, and cross-functional collaboration. I have driven measurable KPI growth for institutional accounts by combining data-driven reporting with creative branded visuals and short-form video production.

My background spans academic research support, copy editing, web content management, and leading marketing operations for B2B and B2C brands; I adapt quickly, mentor teams, and prioritize accurate reporting and optimization to improve engagement and conversions.

Experience

Work history, roles, and key accomplishments

Current

Social Media Specialist

Current

IDP Turkey

Mar 2025 - Present (10 months)

Created and managed social media strategies, content, and short-form video assets for IDP Turkey’s IELTS and student placement accounts, driving over 50% relative KPI growth through data-driven optimization and accurate reporting.

Social Media Strategy Content Creation Adobe Creative Cloud Analytics (Sprinklr Sprout)Meta Business Suite Google Analytics Reporting Canva

Freelance Social Media Manager

Freelance

Jan 2023 - Jan 2025 (2 years)

Managed social media campaigns and accounts for political and commercial clients including a 2024 municipal campaign and multiple local businesses, delivering targeted content and performance reports.

Campaign Management Content Strategy Reporting Canva

Research Assistant & Copy Editor

Istanbul Commerce University

Oct 2019 - Oct 2022 (3 years)

Supported academic research planning, supervised students, managed departmental calendars and websites, and copy edited publications to improve quality and timely dissemination.

Research Support Copy Editing Content Management SEO Academic Publishing Project Coordination Web Management

Sales & Digital Marketing Head

Muzlu Bilisim

Jun 2018 - Oct 2019 (1 year 4 months)

Developed B2B and B2C marketing strategies, established corporate identity for applications, managed customer relationships and contract processes, and executed social media communications to increase brand presence.

Brand Development Client Management Social Media Operational Management Contract Administration

Social Media Specialist & Web Manager

Sodamedya

Feb 2017 - May 2018 (1 year 3 months)

Managed social media and web operations for 10+ brands and 40+ events, handled crisis communications, localized global campaigns, produced ads, and prepared performance reports to optimize engagement.

Social Media Management Crisis Management Localization performance reporting Influencer Relations SEO

Education

Degrees, certifications, and relevant coursework

Istanbul Technical University

Doctor of Philosophy, History of Science and Technology

2022 -

PhD student in History of Science and Technology focusing on the interaction between AI and social structures in Turkey.

Kadir Has University

Master of Arts, Communication Sciences

2018 - 2021

Grade: 3.5 GPA

Master of Communication Sciences completed with a full scholarship and a 3.5 GPA, thesis on how artificial intelligence evaluates and its relation to social structure.