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@betltan

I build full-funnel digital campaigns through SEO, paid media, conversion-focused copy, and social content.

Turkey
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What I'm looking for

I'm looking to grow in a digital marketing role where I can build full-funnel campaigns across SEO, paid media, social, email, analytics, and CRO while turning business goals into measurable creative work.

I've created SEO website copy, YouTube scripts, course trailers, ad copy, marketing emails, and push notifications at Neo Skola across gastronomy, history, art, health, and marketing.

I build campaigns from audience definition and customer journey mapping through media planning, creative concepts, and measurement. My selected work includes a full-funnel UNIQLO Turkey market-entry strategy, Meta campaigns for e-commerce and B2B SaaS, Google Ads plans for online therapy and fitness e-commerce, and lifecycle email flows for an online education platform.

My content background is grounded in editorial craft: translating briefs into platform-native ideas, shaping brand voice, and writing for funnel stage and user intent. I also use GA4, Looker Studio, Meta Ads Manager, Google Ads, Ahrefs, Canva, CapCut, and Zapier to connect creative work with campaign performance.

In my current role at Charter Traffic Turizm, I manage after-sales operations for international travel agencies and airlines, resolve escalations, and work with booking, passenger, and operational reporting data. Earlier, at DAF Translation, I handled English–Turkish legal translation, proofreading, and deadline-sensitive client revisions.

Experience

Work history, roles, and key accomplishments

CT
Current

Sales Operations Specialist

Charter Traffic Turizm

May 2024 - Present (2 years 4 months)

Manage after-sales operations for international travel agencies and airlines, coordinating multi-stakeholder workflows under tight deadlines. Resolve Special Service Requests (SSRs) and escalations by diagnosing root causes and aligning all parties on a single solution.

Education

Degrees, certifications, and relevant coursework

Istanbul University logoIU

Istanbul University

Bachelor of Arts, Sociology

BA in Sociology, in progress.

WO

Workintech

Digital Marketing Bootcamp, Digital Marketing

Project-based training in full-funnel strategy, Meta Ads, Google Ads, GA4, Looker Studio, SEO, CRO, email marketing, and multi-channel growth.

RE

Üretimhane

Certificate of Achievement, Copywriting & Advertising Writing

Campaign copywriting across social, radio, outdoor, and video formats, with a focus on creative ideation and brief-to-concept execution.

Istanbul University logoIU

Istanbul University

Bachelor of Arts, English Language and Literature

Grade: Cum Laude

BA in English Language and Literature, graduated Cum Laude.

Istanbul University logoIU

Istanbul University

Pedagogical Formation Certificate, Education

Pedagogical Formation Certificate in English.

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